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Business Details
50+ Years
experience
Your Powersports Dealers in Southeast Indiana
Thornton's Motorcycle Sales has been a trusted name in the powersports industry since 1970, when John Thornton transformed his passion for motorcycles into a full-time career. Our dealership began with a modest block building and the Hodaka franchise, expanding over decades to include major brands like Suzuki, Honda, Kawasaki, and Can-Am. With approximately 24,000 square feet of facility space, we offer an extensive inventory of new and pre-owned motorcycles, ATVs, UTVs, and trailers, alongside comprehensive parts and service departments.

Our team combines decades of hands-on experience with a commitment to customer education, ensuring clients receive expert guidance tailored to their riding needs. As a family-owned business rooted in Seventh-day Adventist values, we prioritize integrity, transparency, and community trust, reflected in our consistent recognition as a leading powersports destination in Southeast Indiana.
Services
Motorcycle Sales ATV Sales UTV Sales Parts Supply Vehicle Service
Details
  • Year established: 1970
Highlights and features
  • We offer over 50 years of powersports expertise and brand diversity.
  • Our team provides personalized financing options for all credit profiles.
  • We maintain a 24,000 sq ft facility with extensive parts and service departments.
  • Our family-owned values ensure transparent, customer-first service.
  • We serve Southeast Indiana with locations in Versailles and Madison.
What people say
Great experience Friendly staff Competitive pricing Quality service Family-like treatment
Services
Motorcycle Sales
Thornton's offers a comprehensive selection of new and pre-owned motorcycles from leading brands like Honda, Kawasaki, and Can-Am. Our inventory includes street bikes, cruisers, and adventure models tailored to both novice and experienced riders. Our sales team provides expert guidance to help customers find their ideal match.
ATV Sales
We carry a wide range of ATVs for recreational and utility use, featuring models from Suzuki, Yamaha, and Polaris. Our staff assists with selecting appropriate vehicles based on terrain requirements and rider experience levels, ensuring optimal performance and safety.
Parts Supply
Our parts department stocks genuine OEM components and aftermarket accessories for all major powersports brands. From routine maintenance items to performance upgrades, we ensure customers have access to quality parts supported by manufacturer warranties.
Vehicle Service
Our certified technicians provide comprehensive maintenance and repair services for motorcycles, ATVs, and UTVs. Capabilities include scheduled servicing, diagnostics, and complex repairs using specialized tools and factory-trained expertise.
Financing Options
We offer flexible financing solutions through partnerships with Synchrony Financial and Sheffield Financial. Options include 0% APR programs, extended warranties, and tailored payment plans to accommodate various credit profiles and budget needs.
People
John Thornton
Founder
John Thornton established the business in 1970 after working third shift at a factory. His vision transformed a hobby into Indiana's premier powersports dealership, expanding from a single franchise to a 24,000 sq ft facility.
Tracy Thomas
Sales Associate
Tracy provides personalized assistance to customers, helping them select vehicles that match their riding needs. Known for exceptional customer service, Tracy ensures smooth transactions and post-purchase support.
Bill Schwagmeier
Pre-Owned Sales Associate
Bill specializes in pre-owned vehicle sales, offering expert guidance on value-oriented options. His approachable style and product knowledge make him a trusted advisor for budget-conscious buyers.
Paula Blair
Service Manager
Paula leads the service department with a focus on quality repairs and customer satisfaction. Her team handles routine maintenance to complex diagnostics, maintaining high standards for all powersports vehicles.
Myron
Finance Specialist
Myron works with customers to structure financing solutions that meet their financial circumstances. His expertise in powersports financing helps make vehicle ownership accessible to diverse credit profiles.
Questions
What brands do you carry?
We offer motorcycles, ATVs, and UTVs from Honda, Kawasaki, Can-Am, Suzuki, and other leading powersports manufacturers.
Do you have financing options?
Yes, we partner with Synchrony Financial and Sheffield Financial to provide 0% APR programs, extended warranties, and customized payment plans.
Are service appointments available?
Our service department provides scheduled maintenance and repairs during regular business hours at both Versailles and Madison locations.
Why are you closed on Saturdays?
As a Seventh-day Adventist-owned business, we observe Saturday as our Sabbath day of rest in accordance with religious principles.
Do you offer test rides?
Yes, we encourage customers to schedule test rides to experience our vehicles' performance before purchasing.
What service areas do you cover?
We primarily serve Southeast Indiana, including Versailles, Madison, and surrounding areas near Louisville and Cincinnati.
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