Your Journey, Our Expertise. Finding the Perfect Home, Every Time.
Founded in August 2011, BloomNation is a thriving community marketplace that connects people with local florists across the country. Our platform enables people to discover, list, and send unique, handcrafted bouquets created by skilled florists in their area. Whether you're searching for a classic arrangement of a dozen roses or a distinctive, one-of-a-kind design, BloomNation provides a seamless experience to find and send the perfect gift. With our unparalleled customer service and growing network of florists, BloomNation is the most reliable and convenient way to order flowers online.
The Founding Team
_Farbod Shoraka - Co-Founder, Chief Executive Officer_
Farbod Shoraka, a University of California, Berkeley economics graduate, leads BloomNation's vision, strategy, and growth. His passion for business models and creating solutions for the greater good has driven him to excel in various roles, including an analyst in Mergers & Acquisitions and corporate strategy. Farbod's favorite flower is the Casablanca Lily, which embodies elegance and grace.
_Gregg Weisstein - Co-Founder, Chief Operating Officer_
Gregg Weisstein, a Business Economics and Accounting graduate from the University of California, Santa Barbara, is responsible for maintaining BloomNation's seamless operation. With extensive experience consulting for market leaders and wholesalers, Gregg ensures that our platform remains a user-friendly marketplace for both florists and customers alike. Gregg's favorite flowers are orchids, representing diversity and sophistication.
BloomNation is proudly part of the Promenade Group.
Our Services
At BloomNation, we offer:
1. _Unique Blooms_: Our platform showcases the most exceptional and creative bouquets handcrafted by local florists nationwide. Browse our wide selection and find the perfect fit for any occasion.
2. _Hand-Delivered_: We guarantee that each bouquet is hand-delivered, allowing you to send your gifts with confidence that they'll arrive fresh and in pristine condition.
3. _Always Local_: Partner with local florists, promote small businesses, and reduce your carbon footprint by choosing from a variety of unique, locally-sourced bouquets.
4. _Marketplace_: Florists can leverage our easy-to-use marketplace to list and sell their creations directly to customers, reducing overhead, and increasing revenue.
5. _Substitution Policy_: We understand that sometimes, the perfect flower might be out of season. Our substitution policy ensures that you receive the most beautiful, fresh blooms available while preserving the original design's essence.
6. _Wedding Flowers_: BloomNation is committed to helping couples create memorable wedding experiences by offering a vast selection of customizable wedding flowers and arrangements.
Our Florists
We proudly work with local florists who prioritize creativity, quality, and customer satisfaction. Some of our featured florists include:
- Sherwood Florist | Claremont, CA
- Sofia Rose Flowers | Fort Lauderdale, FL
- MDS Florist | Los Angeles, CA
- Ford Flower Co | Salem, NH
Browse our selection and find the perfect florist for your needs.

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