Business Details
10 Years
experience
Empathy-Driven Video Production Services
Lasser Media is an empathy-driven video production company dedicated to helping socially-driven organizations, non-profits, and government agencies connect with audiences through authentic storytelling. Founded in 2016 by award-winning producer Ricky Lasser, our approach centers on creating environments where clients feel comfortable sharing their stories naturally. With expertise in character-driven multimedia, we specialize in producing content that educates, informs, and inspires action. Our team combines technical excellence with a deep understanding of systemic equity to amplify voices that might otherwise go unheard. Recognized for our work with organizations like the Howard County Health Department and Rivermist Pet Lodge, we prioritize transparency and authenticity in every project.Our proven process ensures clients feel supported from concept to completion, delivering videos that resonate on a meaningful level. By focusing on empathy-driven narratives, we help clients advance their missions through compelling visual storytelling. Our commitment to quality is reflected in our award-winning production skills and client testimonials highlighting our ability to make even first-time speakers feel at ease on camera. Whether documenting impact, covering events, or branding businesses, we strive to create content that changes minds and outcomes.
Services
Empathy-Based Video Production
Brand Storytelling
Impact Documentation
Event Coverage
Non-Profit Storytelling
Government Agency Videos
Details
- Year established: 2016
Highlights and features
- We have award-winning video production expertise since 2016
- Our empathy-driven approach makes clients comfortable on camera
- We specialize in socially impactful storytelling for non-profits
- Our clients include government agencies and socially-driven businesses
- We offer personalized exploration calls with no cost or obligation
What people say
Beautifully shot and edited
Comfortable on camera
Capture the story we want to tell
Changed how people perceive us
Efficient and effective process
Services
Empathy-Based Video Production
Our empathy-driven approach creates authentic videos that connect with audiences on emotional and intellectual levels. We specialize in producing content that educates viewers while advancing organizational missions through character-driven narratives. Our team helps clients feel comfortable sharing their stories naturally, resulting in compelling content that drives engagement and inspires action.
Non-Profit Storytelling
We create impactful videos for non-profits that showcase their work and connect with donors and supporters. Our storytelling approach highlights organizational impact through authentic narratives and emotional resonance. By focusing on human-centered stories, we help non-profits communicate their value more effectively to target audiences.
Government Agency Videos
Our government agency videos combine professional production with community-focused storytelling. We help public institutions communicate initiatives and connect with constituents through transparent, accessible content. Our approach ensures complex information is presented clearly while maintaining audience engagement through relatable narratives.
People
Ricky Lasser
Creative Director
Award-winning producer with 8+ years of experience in character-driven storytelling. Founded Lasser Media in 2016 after documentary success. Specializes in empathy-driven narratives that connect with diverse audiences through authentic representation.
Jaclyn Grad
Director of Post-Production
Experienced editor with expertise in crafting compelling narratives from raw footage. Oversees final production quality and ensures storytelling consistency across all client projects.
Hal Zeitlin
Director of Communication
Communication specialist managing client relationships and project coordination. Ensures seamless collaboration between production teams and organizational stakeholders throughout the video creation process.
Questions
What makes your videos different from other production companies?
Our empathy-driven approach focuses on authentic storytelling that connects with audiences emotionally while maintaining professional production quality.
Do you work with first-time on-camera speakers?
Yes, we specialize in making all clients feel comfortable during filming, including those with no prior on-camera experience.
What types of organizations do you typically work with?
We primarily serve non-profits, government agencies, and socially-driven businesses seeking to communicate their missions effectively.
How long does the video production process take?
Timeline varies by project scope but typically ranges from 4-8 weeks including pre-production planning and final delivery.
Can you help with video content strategy?
Yes, we provide consultation on how to effectively use video content across digital platforms to maximize audience engagement.
