Business Details
35 Years
experience
Emergency
services
Trusted Public Relations & Marketing Experts in Virginia Beach
Founded in 1991, Rubin Communications Group has established itself as a premier public relations and marketing firm in southeastern Virginia. Led by founder Joel Rubin, a former broadcast journalist with decades of industry experience, our team combines media expertise with deep community connections to deliver strategic branding solutions. We specialize in public relations, media training, government affairs, and video production, serving clients ranging from local nonprofits to national corporations. Our approach emphasizes personalized strategies, leveraging over 30 years of market knowledge to craft compelling narratives that resonate with target audiences.Recognized for crisis management capabilities and a commitment to ethical communication, we prioritize building long-term partnerships grounded in trust and measurable results. Our team's familiarity with Hampton Roads' political and media landscape enables us to secure valuable media coverage and facilitate critical business connections. With a focus on innovation and client collaboration, we help organizations enhance their visibility, navigate complex issues, and achieve sustainable growth through tailored public relations campaigns.
Services
Public Relations
Media Training
Government Affairs
Issues Advocacy
Reputation Management
Video Production
Community Relations
Details
- Year established: 1991
Highlights and features
- We offer 30+ years of local market expertise in Hampton Roads
- Our team includes former broadcast journalists with media industry insights
- We develop customized PR strategies aligned with client objectives
- We specialize in crisis communication and reputation management
- We maintain trusted relationships with regional business and political leaders
Associations and certifications
- APR
What people say
Easy to work with
Deep understanding of media relations
Creative spark
Trusted relationships
Valuable media coverage
Services
Public Relations
Our public relations services combine media expertise with strategic communication planning to enhance brand visibility. We develop customized PR campaigns that leverage press relations, content creation, and community engagement to build client credibility. With decades of experience in Hampton Roads' media landscape, we help organizations establish thought leadership and maintain positive public perception through targeted outreach initiatives.
Media Training
Media training programs prepare clients for effective journalist interactions through realistic simulations and expert guidance. We teach message development, interview techniques, and crisis communication strategies that help spokespeople deliver consistent, impactful messaging. Our training covers broadcast, print, and digital media formats, ensuring clients can confidently handle any media situation while maintaining brand integrity during public engagements.
Government Affairs
Government affairs services connect clients with key decision-makers and navigate regulatory environments in Virginia. We facilitate strategic introductions to policymakers, develop advocacy campaigns, and provide insights on legislative processes affecting businesses. Our approach combines political understanding with communication expertise to help organizations influence policy decisions and build productive relationships with government stakeholders across Hampton Roads.
Video Production
Full-service video production creates compelling visual content for marketing and communication purposes. Our team handles all production phases from concept development to final editing, delivering high-quality videos that engage audiences and convey brand messages effectively. Services include corporate documentaries, product showcases, and web content optimized for digital platforms, all produced with broadcast journalism standards.
Community Relations
Community relations initiatives strengthen client connections with local stakeholders through strategic partnerships and outreach programs. We organize community events, facilitate nonprofit collaborations, and develop engagement strategies that enhance brand reputation. Our deep network in Hampton Roads enables us to create meaningful connections between businesses and community leaders, fostering mutual growth opportunities through targeted relationship-building activities.
People
Joel Rubin
Founder & President
APR-accredited public relations expert with 30+ years in Hampton Roads media and business circles. Former broadcast journalist who established RCG in 1991, combining newsroom experience with strategic communication expertise to help clients achieve visibility and credibility.
Danny Rubin
Video Production Lead
Creative director overseeing RCG's video production services, bringing broadcast journalism experience to corporate video projects. Specializes in crafting compelling visual narratives that engage audiences and effectively communicate client messages through professional filming and editing techniques.
Questions
What public relations services do you offer?
We provide comprehensive PR services including media relations, press release distribution, crisis communication planning, and strategic messaging development tailored to Hampton Roads businesses.
How do you handle crisis communication?
Our crisis management approach combines rapid response protocols, media relations expertise, and reputation protection strategies developed through decades of handling high-profile situations in Virginia markets.
Do you work with out-of-state clients?
Yes, we specialize in helping external organizations navigate Hampton Roads' media and business landscape through our established local connections and market knowledge.
What video production services are available?
Our full-service video production includes corporate documentaries, web content, product showcases, and event coverage with professional filming, editing, and distribution support.
How do you measure PR campaign success?
We track media coverage metrics, audience engagement levels, and business outcomes using customized reporting that demonstrates tangible value from our PR initiatives.
Can you assist with government affairs?
Yes, we provide government relations support including policy advocacy, stakeholder engagement, and strategic communications to help clients navigate Virginia's regulatory environment.
Videos
