Big Pond Marketing

A Passion for Empowering Businesses Through Strategic Marketing

Big Pond Marketing & Design is a nimble, client-centric marketing consultancy founded by seasoned marketing expert Lisa Rigsby. With over a decade of experience crafting impactful marketing strategies and building successful brands, Lisa understands the ins and outs of modern marketing across all channels.

Our Vision

Our vision is to empower businesses, nonprofits, and startups to achieve their unique business goals through strategic marketing initiatives. We partner with our clients to identify their marketing challenges, develop tailored solutions, and implement them efficiently to maximize impact and drive success.

Areas of Expertise

Big Pond offers a comprehensive suite of marketing services across:

Marketing Strategy & Planning

• Development of data-driven marketing roadmaps to achieve specific goals
• Competitive analysis and market research
• Brand architecture and positioning development

Brand Development

• Creation of compelling brand identities and messaging frameworks
• Development of consistent visual assets and guidelines
• Content development across all platforms

Creative Design

• Design of impactful marketing materials and campaigns
• Development of engaging brand assets and templates

Content Development

• Written content creation for websites, blogs, and digital campaigns
• Development of visual storytelling assets like infographics and presentations
• Specialized content creation for diverse industries

Strategic Campaigns

• Development and execution of inbound and outbound marketing campaigns
• Management of lead generation and nurturing initiatives
• Consulting on social media strategy and execution

Search Engine Optimization (SEO)

• Comprehensive website optimization and keyword research
• Implementation of optimization strategies for increased visibility in search engine results
• Ongoing tracking and reporting of SEO performance

Digital & Traditional Advertising

• Development and management of targeted online advertising campaigns
• Placement of your brand in relevant publications and media channels
• Measurement and optimization of traditional advertising for maximum impact

Our Approach

Our client-centered approach involves:

• Active listening: We take the time to understand your unique needs and goals.
• Data-driven recommendations: We leverage data analytics to make informed and effective marketing decisions.
• Solution-focused mindset: We prioritize identifying and implementing solutions to overcome your marketing challenges.
• Results-oriented approach: We track and measure results to ensure your marketing investment is generating positive outcomes.

Partner with Big Pond Marketing & Design to achieve your business goals and make your brand shine!