Business Details
7 Years
experience
Parlour 727 Premier Salon & Spa in St Petersburg
We own and operate Parlour 727, a gratuityfree salon located in the Grand Central District of Saint Petersburg, Florida. Our salon provides a sundrenched, plantfilled sanctuary designed to be an escape from the daily rush. We offer a full range of hair services, including precision haircut sessions, custom color treatments, and eventfocused styling. Our color services utilize Redken Color, Pulp Riot, and O&M Color, with options for livedin, vivid, blondes, brondes, and extension work. For skin care, we deliver customized 30minute express facials and luxurious 60minute facials using Dermalogica products. We also host group facials for four guests, each receiving a 30minute treatment accompanied by a beverage and light bites.Our bridal team provides coordinated hair, makeup, and skin journey services, ensuring a cohesive weddingday look. All services are priced on a sessionbased model, with the quoted price being the final amountno gratuities or hidden fees are added. We maintain transparent pricing and avoid double booking to guarantee each client receives our full attention. Our team consists of specialized artists who have deep mastery in their niches, from color specialists to estheticians and bridal coordinators. Founded in 2019, we continue to stay current with the latest trends and techniques while upholding our mission of providing a sanctuary for selfcare.
Details
- Year established: 2019
Highlights and features
- We offer gratuityfree services with no hidden fees.
- Our sessionbased pricing ensures price transparency for every service.
- We use Redken, Pulp Riot, O&M Color, and Dermalogica products.
- Our team includes color, extension, facial, and bridal specialists.
- We provide a botanical, plantfilled sanctuary for a relaxing experience.
What people say
The salon has exceeded my expectations.
Lauren, the owner, was so thorough in answering my questions and giving prices and how they operate.
She recommended Erica for what I was looking for and she was AMAZING.
She's personable, thorough in her explanations, and SKILLED in her craft.
I have found my forever salon & hair person.
I'm so pleased with my results.
People
Lauren Westmoreland
Owner, Color Specialist, Event Hair/Makeup Artist, and Bridal Coordinator
Lauren Westmoreland owns Parlour 727 and serves as color specialist, event hair and makeup artist, and bridal coordinator, providing expert color, event styling, and bridal hair and makeup services for clients.
Erica Serrano
Color Specialist (Blondes, Livedin, Effortless)
Erica Serrano specializes in blondes, livedin, and effortless color, offering haircut sessions and hourly color services while conversing fluently in Spanish and provides personalized consultations for every client each visit.
Regina Alonso
Alternative Stylist and Vivid Color Expert
Regina Alonso is an alternative stylist and vivid color expert, providing haircut sessions and custom color services starting at fortyfive dollars, and she specializes in bold, fashionforward hues and tailored cuts.
Katrina Evans
Color and Hair Extension Specialist, Bridal Hairstylist
Katrina Evans specializes in color and hair extensions, offering haircut sessions and extension color services starting at one hundred twenty dollars per hour, and provides bridal hairstyling for wedding parties.
Paige White
Blonde, Brondes, and Blowout Specialist
Paige White focuses on blondes, brondes, and blowouts, delivering haircut sessions and color services beginning at fortyfive dollars per session, and she also provides personalized styling advice for everyday wear to clients.
Questions
What services does Parlour 727 offer?
Parlour 727 provides haircut and color sessions, express and full facials, group facials for four, and bridal hair, makeup, and skin services, all delivered in a botanical sanctuary.
Is Parlour 727 a gratuity‑free salon?
Yes, Parlour 727 operates as a gratuity‑free salon; the price quoted for each session is the final amount with no additional tips or fees required.
What are the salon's hours of operation?
Parlour 727 is open by appointment only: Sunday 9 am‑6 pm, Monday‑Thursday 9 am‑8 pm, Friday 10 am‑5 pm, and Saturday 9 am‑5 pm.
How does the session‑based pricing work?
Our session‑based pricing assigns a set price to each service length, guaranteeing that the quoted amount is the total you pay, with no hidden charges or gratuities added.
Do you offer bridal hair and makeup services?
Yes, our bridal team provides coordinated hair, makeup, and skin‑journey services, ensuring a cohesive, polished look for your wedding day without hidden fees.
What products do you use for hair color and facials?
We use Redken Color, Pulp Riot, and O&M Color for hair coloring, and Dermalogica products for all facial treatments, ensuring high‑quality, skin‑friendly results.
