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Premier Jewelry Store in Millbrae, CA
L.F. George Jewelry Store has been a trusted name in the jewelry industry for four decades, combining timeless elegance with exceptional craftsmanship. Our family-owned business, now based in Millbrae, California, is led by George Lam, a certified gemologist with a passion for exquisite gems and fine jewelry. With nearly 40 years of experience, we have built a reputation as a premier Bay Area jeweler, offering high-quality fine jewelry, personalized service, and quick turnaround times. Our collections include stunning rings, necklaces, diamonds, and gems, curated to meet the unique needs of our clientele.

We specialize in custom designs, jewelry repair, and maintenance, ensuring every piece retains its beauty for generations. Recognized for our philanthropy, including honors as charity emperors by San Francisco Mayors, we remain committed to community impact. Our dedication to sourcing from esteemed suppliers guarantees only the finest quality products. Whether you seek a symbol of enduring love or a personalized gift, our expertise and legacy empower us to deliver unparalleled service and unbeatable prices. Visit us to experience a journey of elegance, sophistication, and lifelong beauty in jewelry.
Services
Jewelry Repair Custom Designs Diamond Rings Jewelry Maintenance Personalized Gifts
Highlights and features
  • We offer 40 years of expertise in fine jewelry and gemology.
  • Our certified gemologist ensures precision and quality in every piece.
  • Custom designs tailored to individual preferences and stories.
  • Lifetime warranty on selected jewelry for customer assurance.
  • Philanthropically recognized with a commitment to community impact.
What people say
Exquisite craftsmanship Personalized service Expert repairs Unique custom designs Knowledgeable staff
Services
Jewelry Repair
Our expert bench jeweler restores damaged jewelry to its original glory with 30 years of gold and gemstone expertise. We specialize in fixing broken chains, re-setting stones, and repairing intricate designs. Every repair ensures durability and beauty, preserving your jewelry's sentimental and monetary value.
Custom Designs
Transform your vision into a unique masterpiece with our custom design service. Collaborate with our team boasting 50 years of combined design experience to create personalized rings, necklaces, or heirlooms. We guide you through material selection, craftsmanship, and final production for one-of-a-kind pieces.
Jewelry Maintenance
Extend the lifespan of your jewelry with professional cleaning, polishing, and stone replacement. Our maintenance services prevent damage and maintain brilliance, including complimentary annual examinations. We ensure your treasures retain their sparkle and structural integrity over time.
People
George Lam
Owner & Certified Gemologist
George Lam, a certified gemologist with nearly 40 years in the industry, leads L.F. George Jewelry. His expertise in gemstones and commitment to quality have made the store a Bay Area staple. Recognized for philanthropy, he twice received the Charity Emperor title from San Francisco Mayors.
Questions
What services does L.F. George Jewelry offer?
We specialize in fine jewelry sales, custom designs, repairs, and maintenance. Our expertise includes diamond rings, personalized gifts, and restoring heirloom pieces.
Can I create a custom jewelry piece?
Yes! Our team with 50 years of combined design experience brings your ideas to life. We guide you through every step of creating unique, personalized jewelry.
What are your store hours?
We're open Tuesday through Saturday from 11:00 AM to 6:30 PM in Millbrae, California.
Do you offer jewelry repair services?
Yes, our expert bench jeweler handles all repairs, from broken chains to stone replacements, with 30 years of experience in gold and gemstones.
What makes L.F. George unique?
Our certified gemologist-led team combines 40 years of expertise with philanthropy, offering lifetime warranties and personalized service for Bay Area clients.