Sierra Pacific Financial Advisors

Sierra Pacific Financial Advisors, LLC (SPFA) is a fee-only, SEC Registered Investment Advisory (RIA) firm that is dedicated to helping individuals and businesses achieve their financial goals. With over a century of combined experience in financial services, our professionals are committed to providing unbiased financial solutions that place our clients' best interests at the forefront. We serve as fiduciaries, which means that we go beyond our money-management mandate to work closely with clients in designing comprehensive, customized plans that connect every aspect of their financial lives. Our ultimate goal is to help clients make well-informed, prudent decisions throughout their financial management journey, from wealth accumulation and preservation to distribution.

Our Services

At SPFA, we offer a comprehensive range of financial planning and investment management services that cater to the unique needs of our clients. Here are some of the services that we provide:

• Comprehensive Financial Planning: Our financial planning services start with understanding your personal circumstances and financial resources. We work with you to define your life goals and aspirations, and map out a path to achieve financial success. Our personalized approach ensures that your financial plan is tailored to your unique needs and goals.
• Personalized Investment Management Strategies: Our investment management services are designed to align with your financial goals. We offer cost-effective and tax-efficient investment solutions, leveraging prestigious institutional investment models to help you achieve your financial objectives. Our strategies are customized to your risk tolerance and investment horizon, ensuring that your investments are working hard for you.
• Corporate Retirement Planning: As a business owner, providing a retirement plan for your employees is not only a great benefit, but it's also a legal requirement. Our fiduciary services assist with plan design, service-provider and investment-option selection. We also provide employee education workshops to help participants prepare for retirement and benchmark reports to evaluate plan effectiveness and efficiency.
• Resources for Professionals, Business Owners, Women, Near & Current Retirees, and High-Net-Worth International Clients: We offer specialized resources and services for different groups of clients. Our resources are tailored to the unique needs and challenges of each group, ensuring that you have access to the information and guidance you need to make informed financial decisions.
• Retirement, Estate, Investment, Insurance, Tax, Money, and Lifestyle Planning: Our planning services cover every aspect of your financial life. We provide retirement planning services to help you prepare for the next stage of your life. Our estate planning services ensure that your assets are distributed according to your wishes. Our investment planning services help you grow and preserve your wealth. We also provide insurance, tax, money, and lifestyle planning services to help you protect your financial future.

Meet Our Team

Our team of professionals has over a century of combined experience in financial services. We are committed to putting our expertise to work for you, helping you navigate the complexities of the financial industry. Here are some of the members of our team:

• Janet Z. Wan, CFP, CPFA: As the President and Senior Retirement Plan Advisor, Janet leads our team of professionals in providing comprehensive financial planning and investment management services. With over 25 years of experience in the financial industry, Janet is committed to helping clients achieve their financial goals.
• Daniel T. Goodman, CFP, CLU: As the Director of Financial Planning and Wealth Advisor, Daniel provides personalized financial planning and investment management services to clients. With over 20 years of experience in the financial industry, Daniel is committed to helping clients make informed financial decisions.
• Yun Cho Messina, FRM: As a Financial Planner and Wealth Advisor, Yun provides comprehensive financial planning and investment management services to clients. With over 10 years of experience in the financial industry, Yun is committed to helping clients achieve their financial objectives.
• Jacob Rodriguez: As the Financial Operations Associate, Jacob provides operational support to our team of professionals. With over 5 years of experience in the financial industry, Jacob is committed to ensuring that our clients receive the highest level of service.
• Kirk Chan: As the Client Engagement Manager, Kirk manages client relationships and ensures that our clients receive personalized, proactive, and responsive service. With over 10 years of experience in the financial industry, Kirk is committed to helping clients achieve their financial goals.

Why Choose Us

At SPFA, we are committed to providing fee-only financial planning and investment management services. We are compensated solely by fees paid by clients, ensuring that our advice is objective and tailored to your individual needs. As fiduciaries, we uphold a fiduciary standard, always placing our clients' interests before our own. Our transparent fee structure is fully disclosed to new and existing clients, who also have online access to all their accounts held at separate custodian firms. Our