Business Details
Your Trusted Partner for Strategic PR & Marketing Solutions
Crafted Communications is a purpose-driven communications agency dedicated to helping organizations present their best selves to the world. With expertise in corporate communications, wellness branding, technology marketing, and travel hospitality, we specialize in crafting strategic narratives that drive impact. Our team of seasoned professionals brings decades of experience from top-tier agencies to deliver creative solutions aligned with business objectives. We focus on purposeful storytelling for brands committed to positive change in their industries and communities. Our services include CSR program development, diversity & inclusion reporting, crisis communications, and award-winning campaign creation. Operating with teams across the US and global partners, we maintain a small-by-design structure to ensure personalized attention to every client.Our proven track record spans work with Fortune 500 companies and innovative startups in sectors ranging from consumer technology to sustainable food & beverage. We combine strategic thinking with creative execution to help brands navigate complex challenges and showcase their authentic stories. Our commitment to excellence is demonstrated through our track record of successful media relations, impactful content creation, and measurable client outcomes. This approach has established us as trusted advisors to organizations seeking to make meaningful connections with their audiences.
Services
Corporate Communications
Crisis Management
CSR Programs
Media Relations
Brand Storytelling
Diversity Reporting
Tech Marketing
Wellness Branding
Travel PR
Content Creation
Highlights and features
- We specialize in purpose-driven communications for socially responsible brands
- Our team includes former executives from top-tier agencies like Edelman and Zeno Group
- We offer global reach with local market expertise through international partnerships
- Our strategic approach combines creative storytelling with measurable business outcomes
- We maintain long-term relationships with Fortune 500 clients and innovative startups
What people say
Strategic expertise
Creative approach
Deep industry knowledge
Measurable results
Dedicated team
Services
Corporate Communications
We develop comprehensive communication strategies that align with business objectives and enhance corporate reputation. Our team creates compelling narratives for funding announcements, CSR initiatives, and executive positioning. With expertise in crisis communications and issues management, we help organizations maintain trust and credibility during challenging times while consistently showcasing their authentic stories to key stakeholders.
Wellness Branding
Our wellness specialists focus on promoting brands that improve people's lives and environmental sustainability. We create strategic programs that highlight health benefits and social consciousness for food & beverage, fitness, and wellness companies. Through targeted media relations and influencer partnerships, we help purpose-driven wellness brands increase visibility and connect with conscious consumers seeking healthier lifestyle choices.
Tech Marketing
We deliver innovative marketing solutions for technology companies across adtech, consumer electronics, and digital entertainment sectors. Our team creates compelling narratives that explain complex technologies to broad audiences while highlighting business impact. With deep industry knowledge and media relationships, we help tech brands establish thought leadership, generate awareness, and maintain relevance in rapidly evolving markets through strategic content creation and media outreach.
Travel PR
Our travel specialists create impactful communication strategies for hospitality brands including hotels, airlines, and destination marketing organizations. We develop campaigns that highlight unique experiences while emphasizing travel's positive impact on cultural understanding. Through strategic media relations and content creation, we help travel brands showcase their contributions to sustainable tourism and community development while connecting with modern travelers seeking meaningful experiences.
CSR Programs
We help organizations develop and communicate their corporate social responsibility initiatives through strategic program development and impactful reporting. Our team creates comprehensive CSR strategies that align with business values and demonstrate measurable community impact. We specialize in crafting compelling diversity & inclusion reports and sustainability narratives that showcase authentic commitments to social responsibility while meeting stakeholder expectations and industry standards.
People
Lisa Robinson
Co-founder and Partner
Strategic and creative lead with extensive experience in brand management. Former General Manager at Zeno Group Los Angeles, providing strategic counsel to major brands like Kia Motors and T-Mobile. Specializes in aligning creative thinking with business objectives.
Molly Mulloy
Partner
Technology marketing expert with two decades of experience working with global brands. Former leadership roles at Edelman, Zeno Group, and MWW. Builds strategic technology practices and manages complex client relationships for Fortune 500 companies and startups.
Kari Ramsey
Managing Director
Seasoned brand strategist with expertise in consumer, tech, and travel sectors. Manages major partner programs and teams with precision. Previously held senior positions at MWW, Zeno Group, and Edelman, delivering results for brands like Air New Zealand and DreamWorks Animation.
Jessica Vitale
Co-founder and Executive Vice President
Wellness communications specialist who established Zeno Group's Wellness practice. Focuses on creating positive change through strategic communications. Brings nearly a decade of agency experience to Crafted Communications's purpose-driven client programs.
Stefanie Fricke
Vice President
Award-winning communications professional with 15+ years of brand storytelling experience. Expertise in creating compelling narratives for technology and consumer brands. Former roles at Edelman and Weber Shandwick, working with Microsoft and Motorola among others.
Questions
What industries does Crafted specialize in?
We specialize in financial services, wellness/healthcare, technology, and travel/hospitality sectors with expertise in CSR communications and purpose-driven branding.
How does Crafted approach crisis communications?
Our crisis management approach combines strategic thinking with rapid response capabilities to protect brand reputation while maintaining transparency and stakeholder trust.
Can Crafted work with international clients?
Yes, we have global partners and experience working with international brands while maintaining local market expertise through our network of professionals.
What makes Crafted different from other agencies?
Our small-by-design structure allows personalized attention while our team's agency experience delivers big-agency expertise with boutique-level service.
How do you measure campaign success?
We use a combination of media impressions, message penetration, stakeholder engagement metrics, and business impact measurements tailored to each client's specific objectives.
