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Business Details
30 Years
experience
Trusted Flooring Solutions for Every Project
Since 1996, Elite Flooring has established itself as a national leader in flooring products and installation, serving diverse sectors from residential to commercial projects. Our commitment to transparency and client involvement spans every project phase, from initial concept to completion. With a $100+ million valuation, we deliver logistical solutions tailored to unique client needs across the United States. Headquartered in Atlanta, Georgia, our regional offices in Florida, Georgia, North Carolina, South Carolina, and Tennessee enable localized service while maintaining national expertise. Our multi-division structure ensures dedicated attention to every client, regardless of location or industry.

By leveraging cross-sector knowledge, we guarantee efficient, precise project execution. Our core valuesdemanding excellence, fostering teamwork, and community engagementguide daily operations and client interactions. This philosophy has built a reputation for unmatched service quality and technical expertise. Our team of industry professionals is selected for integrity and passion, ensuring clients receive superior support throughout their projects. As we look to the future, we remain focused on innovation and expanding our impact as a progressive flooring contractor.
Services
Builder Projects Military Housing Commercial Flooring Sub-floor Repairs Product Testing Logistical Solutions Installation Services Project Management
Details
  • Year established: 1996
Highlights and features
  • We have over 25 years of specialized flooring expertise across multiple industries
  • Our multi-division structure ensures dedicated attention to every project
  • We maintain regional offices across five Southeastern states for localized service
  • Our team includes certified professionals with cross-sector construction knowledge
  • We guarantee transparent client involvement from project conception to completion
What people say
Exceptional quality Professional team Timely delivery Nationwide expertise Transparent process
Services
Commercial Flooring
Elite Flooring delivers precision commercial flooring solutions for large-scale projects. Our experts handle complex installations across diverse industries, ensuring durability and aesthetic excellence. Clients benefit from our nationwide logistical network and 25+ years of technical expertise.
Builder Projects
Specialized flooring services for residential construction projects. We collaborate directly with builders to implement cost-effective, high-quality solutions. Our team manages timelines and material selection to meet specific project requirements efficiently.
Sub-floor Repairs
Comprehensive sub-floor assessment and repair services ensure optimal foundation conditions. Our technicians address structural issues and moisture problems to guarantee long-lasting flooring performance across all project types.
Product Testing
We conduct rigorous product testing for flooring materials to verify quality and performance standards. This process ensures clients receive durable, code-compliant solutions tailored to their specific environmental conditions.
Logistical Solutions
Customized logistical support streamlines flooring project execution. Our team coordinates material delivery, workforce scheduling, and inventory management to maintain project timelines and budget efficiency.
People
Joseph Nassar
Owner/Partner
Co-founder with 25+ years of flooring industry leadership experience. Focuses on strategic growth and maintaining quality standards across all company operations.
Joseph Riccardo
Owner/Partner
Co-founder instrumental in developing the company's multi-division structure. Oversees financial strategy and long-term business development initiatives.
Dino Lechleiter
Chief Financial Officer
Manages financial operations with expertise in scaling construction businesses. Implements fiscal controls to support the company's $100+ million valuation.
Rodney Rodriguez
Chief Operating Officer
Directs daily operations across multiple divisions. Ensures consistent service quality through standardized processes and cross-regional coordination.
Elmar Zec
Branch Manager, Atlanta
Regional leader with extensive project management experience. Oversees local operations while maintaining alignment with company-wide quality standards.
Questions
What types of flooring projects does Elite Flooring handle?
We specialize in commercial, residential, and military housing projects with nationwide service capabilities.
How long has Elite Flooring been in business?
Since 1996, we've built a reputation for excellence across 25+ years of industry experience.
Do you serve areas outside the Southeastern United States?
While headquartered in Atlanta, we complete projects throughout all 50 states.
What makes Elite Flooring different from competitors?
Our multi-division structure allows specialized focus on each project while maintaining national resources.
How do you ensure project quality across different regions?
Standardized processes and cross-regional coordination maintain consistent quality nationwide.
What support do clients receive during projects?
Full transparency with continuous client involvement from initial planning through final execution.