Business Details
Your Trusted Partner for Strategic Communications & Video Production in Phoenix
The Flip Side Communications is a woman-owned, BBB-accredited business that combines strategic communications and award-winning video production to help brands tell compelling stories. Our team includes a three-time Emmy Award-winning former television reporter, a former Fortune 500 corporate communications manager, and a documentary film editor with experience at major networks like Paramount+ and Disney+. We offer an integrated approach that merges public relations and video production under one roof, ensuring consistent messaging and streamlined processes. Our expertise spans media training, employee communications, 2D/3D animation, and drone services, with a proven track record of securing coverage in top-tier outlets like NBC, CNN, and The New York Times.We serve clients ranging from Fortune 500 companies to nonprofits, delivering tailored strategies that convert attention into action. With decades of combined experience, we prioritize client satisfaction through personalized service, innovative storytelling, and measurable results. Our work has driven significant business growth for clients, including doubling income for small businesses and securing $100+ million contracts. We maintain a commitment to quality, professionalism, and ethical standards, reflected in our long-term client relationships and industry recognition.
Services
Video Production
Public Relations
Media Training
Employee Communications
Speaking Engagements
Highlights and features
- We offer both PR and video production services under one roof for consistent messaging.
- Our team includes a three-time Emmy Award-winning former television reporter.
- We have secured coverage in top-tier media outlets like NBC, CNN, and The New York Times.
- We provide tailored communications strategies backed by real-world experience.
- Our work has driven measurable results, including doubling client income and securing major contracts.
Associations and certifications
- BBB
What people say
Highly pleased
Fabulous
True storyteller
Superior video
Excellent work
Services
Video Production
Our video production services create emotionally engaging content using Emmy-winning storytelling techniques and state-of-the-art equipment. We specialize in 2D/3D animation, drone videography, and documentary-style editing for clients ranging from Fortune 500 companies to nonprofits. Our work has driven measurable results, including increased student enrollment for educational institutions and enhanced brand visibility for corporations.
Public Relations
We develop strategic PR campaigns that secure placements in top-tier media outlets like NBC, CNN, and The New York Times. Our services include media outreach, crisis communications, and message development tailored to clients' goals. We've helped organizations double their income and secure major contracts through targeted media strategies and a vast network of industry contacts.
Media Training
Our media training sessions prepare clients for interviews, speaking engagements, and crisis situations through simulated scenarios and expert feedback. We focus on key messaging, body language, and soundbite development to enhance communication effectiveness. Clients include executives, nonprofit leaders, and public figures seeking to improve their media presence and stakeholder interactions.
Employee Communications
We design customized internal communication strategies that align with organizational goals and foster employee engagement. Our services include video production, newsletter creation, and crisis communication planning for corporations and government agencies. We help clients like United Rentals maintain consistent messaging across 15,000 employees through creative, brand-aligned content.
Strategic Communications
We develop comprehensive communication strategies that position brands for maximum impact through earned media, social media management, and content creation. Our approach combines Fortune 500 experience with innovative tactics to build credibility and drive engagement. We've helped clients achieve 405+ engagements and significant website traffic growth through targeted campaigns.
People
Keith Yaskin
Founder
Three-time Emmy Award-winning former television reporter with 17 years of investigative journalism experience. Specializes in strategic communications and video production, serving clients like United Rentals and Arizona Complete Health. Recognized for connecting clients with media networks and delivering high-quality, emotionally resonant content.
Loren
Co-Founder
Former Fortune 500 communications executive with expertise in public relations and employee communications. Created national campaigns for KFC, Honeywell, and PetSmart. Graduated from Northwestern University and served as president of the Phoenix chapter of the International Association of Business Communicators.
Questions
What industries do you work with?
We serve businesses, nonprofits, government agencies, and startups across sectors including healthcare, education, real estate, and technology.
How do you handle urgent projects?
We prioritize flexibility and have completed rush projects like 30-second promotional videos within a week while maintaining high quality.
Can you help with both PR and video production?
Yes, our integrated approach combines PR strategy with video production to ensure consistent messaging and branding across all platforms.
What sets your media training apart?
Our sessions include simulated interviews, personalized feedback, and strategies for handling tough questions using real-world journalism experience.
Do you work with national clients?
Yes, we serve clients nationwide and have secured media coverage in outlets like NBC, CNN, and The New York Times.
How do you measure campaign success?
We track KPIs like media placements, website traffic, engagement metrics, and client ROI to ensure campaigns deliver measurable results.
