Litzky PR

Business Details

Award-Winning Public Relations Agency for Kids & Family Brands

Litzky PR is an award-winning, full-service communications agency with over 35 years of experience dedicated to advancing kids and family brands. Our nimble team combines entrepreneurial spirit with exceptional client service, delivering results-focused campaigns tailored to each client's unique needs. We specialize in building lasting relationships with both emerging startups and global consumer brands across diverse industries. Our approach integrates strategic positioning, creative storytelling, and measurable outcomes to ensure consistent delivery on promises. With a global network through Worldcom Public Relations Group and AMI accreditation since 2017, we provide local insights backed by a global mindset. Our team of PR professionals brings deep expertise in media relations, influencer marketing, product launches, and brand-building campaigns.

We prioritize continuous learning to stay ahead of industry trends while maintaining strong alliances with marketing partners across North America. Our commitment to excellence is reflected in our track record of successful collaborations with iconic brands like Pokmon, Disney, and Hasbro. We foster a culture of innovation, mentorship, and client-centric service, ensuring our clients receive both strategic counsel and personalized attention. Our leadership team combines decades of experience with fresh perspectives to deliver communications solutions that drive business growth.

Services

Media Relations Influencer Marketing Brand Building Product Launches Strategic Partnerships Corporate Communications Thought Leadership Events & Activations Measurement & Reporting Book Publicity

Highlights and features

Award-winning public relations agency with 35+ years of experience
Specialized expertise in kids and family brand communications
Results-focused approach delivering measurable campaigns
Global network through Worldcom Public Relations Group
AMI accredited agency committed to industry best practices

Associations and certifications

Website

Update Listing

Services

Media Relations

Our media relations specialists craft compelling narratives and secure high-impact press coverage across traditional and digital platforms. We leverage deep industry connections with journalists, editors, and influencers to position clients as thought leaders while maintaining strict alignment with brand messaging. Our strategic outreach combines timely pitches, press release distribution, and crisis communication support to maximize visibility and reputation management for consumer brands targeting kids and families.

Influencer Marketing

We develop data-driven influencer partnerships that authentically connect brands with target audiences through trusted voices. Our approach combines macro and micro-influencer collaborations across parenting, lifestyle, and entertainment sectors to amplify brand messages. We manage complete campaign execution from strategy development to content creation and performance measurement, ensuring measurable ROI through engagement metrics and conversion tracking for family-focused product promotions.

Product Launches

Our team specializes in creating buzzworthy product launches that generate immediate market impact through integrated PR strategies. We combine media outreach, influencer partnerships, and creative activations to build anticipation and drive consumer demand. From pre-launch teasers to post-launch analysis, we ensure comprehensive coverage across relevant media channels while maintaining strict alignment with brand positioning and business objectives for new kids' products and family services.

Brand Building

We develop comprehensive brand strategies that establish market presence and strengthen consumer trust through consistent messaging across all touchpoints. Our approach combines market research, competitive analysis, and stakeholder engagement to create cohesive brand identities. We implement long-term reputation management programs that include media relations, content marketing, and crisis preparedness to maintain positive brand perception for companies operating in the kids and family space.

Strategic Partnerships

We identify and cultivate valuable industry connections that create growth opportunities through co-branding initiatives and collaborative marketing efforts. Our team leverages relationships with trade associations, licensing partners, and entertainment properties to expand market reach. We facilitate strategic alliances that align with client business goals while providing ongoing partnership management to ensure mutually beneficial outcomes and enhanced brand credibility within the family entertainment sector.

People

Josslynne Welch

President

President with 25 years of experience growing LPR from a three-person shop to a powerhouse agency. Specializes in kids and family brands, mentoring talent, and providing strategic counsel to industry leaders while maintaining hands-on client relationships.

Kaylie Easton

Senior Vice President

Senior Vice President with 15+ years of expertise in brand-building campaigns. Oversees client accounts and has managed high-profile launches for global brands like Pokmon and Schwinn while ensuring consistent delivery of strategic PR solutions.

Christie Ziv

Vice President

Vice President with a decade of experience executing global campaigns for iconic brands including Hasbro and Disney Publishing. Specializes in product launches and media events while bringing strategic leadership to client engagements through creative problem-solving.

Beth Kimmerling

Vice President, Strategy

Vice President of Strategy with 20+ years of experience developing holistic campaigns across consumer industries. Combines strategic thinking with creative execution to deliver measurable results while maintaining expertise in toy and consumer healthcare sectors.

Tara Wood

Creative Director

Creative Director responsible for designing memorable brand experiences through innovative activations and events. Leads the agency's Party Planning Committee while applying creative expertise to develop tangible audience engagement solutions for consumer brands.

Questions

What industries does Litzky PR specialize in?

We specialize in kids and family brands across toys, entertainment, consumer products, and lifestyle categories while maintaining expertise in global market campaigns.

How does Litzky PR measure campaign success?

We use data-driven metrics including media impressions, engagement rates, conversion tracking, and brand sentiment analysis to demonstrate tangible business impact from our PR initiatives.

Can Litzky PR handle international campaigns?

As part of Worldcom Public Relations Group, we execute global campaigns through 2,000+ professionals in 115 cities across 49 countries while maintaining local market expertise.

What sets Litzky PR apart from other agencies?

Our combination of 35+ years' experience in family brands, AMI accreditation, strategic partnerships, and dedicated focus on measurable results creates unique value for clients.

How does Litzky PR approach new client relationships?

We begin with comprehensive research and listening sessions to understand business goals before developing customized strategies that align with brand values and market opportunities.