Business Details
36 Years
experience
Expert Jury Research & Trial Consulting Services
For over three decades, our organization has specialized in addressing complex jury communication challenges, empowering legal teams with data-driven strategies to deliver persuasive messaging at trial. Our approach combines rigorous research methodologies with empirical analysis to decode juror decision-making processes. We offer a comprehensive suite of services, including virtual mock trials, focus groups, and jury selection, tailored to high-stakes litigation across diverse legal domains. Our team of seasoned professionals brings decades of combined experience in communication theory, legal practice, and behavioral analysis to every case. We maintain rigorous standards for data validity and confidentiality, ensuring clients receive actionable insights that directly impact trial outcomes.Our work extends across antitrust, intellectual property, product liability, and employment law cases, among others. We collaborate closely with trial teams to refine case narratives, prepare witnesses, and develop demonstrative evidence that resonates with jurors. Our virtual research platform provides cost-effective solutions without compromising the quality of data collection or analysis. We have supported landmark cases for Fortune 500 companies and high-profile legal entities, consistently delivering results that validate our methodologies. Our commitment to innovation ensures clients benefit from the latest advancements in communication research and digital trial preparation tools.
Services
Virtual Mock Trials
Jury Selection
Focus Groups
Witness Preparation
Case Consulting
Venue Surveys
Post-Trial Analysis
Demonstrative Evidence
In-Trial Consulting
Phone Surveys
Details
- Year established: 1990
Highlights and features
- We have over 30 years of experience in jury communication research.
- Our team includes former attorneys and certified communication specialists.
- We utilize empirically validated research methodologies for reliable results.
- Our virtual mock trial platform reduces costs while maintaining data integrity.
- We have supported landmark cases in intellectual property and antitrust law.
What people say
Data-driven approach
Successful case outcomes
Experienced professionals
Cost-effective virtual platform
Reliable research methods
Services
Virtual Mock Trials
Our virtual mock trials replicate courtroom dynamics using secure online platforms to gather actionable juror feedback. This service allows legal teams to test case narratives and witness presentations without travel expenses. Clients receive detailed analysis of juror reactions and decision-making patterns.
Jury Selection
We analyze potential jurors' backgrounds and biases to develop targeted questioning strategies for effective case-specific selection. Our methodology combines demographic data with behavioral indicators to identify favorable jurors. This service helps minimize risks associated with juror preconceptions.
Witness Preparation
Our experts train witnesses to communicate complex information clearly and confidently during trial testimony. We focus on improving delivery while maintaining factual accuracy. This service helps witnesses withstand cross-examination and maintain credibility with jurors.
Case Consulting
We provide comprehensive case analysis to develop persuasive narratives and visual evidence strategies throughout litigation. Our consultants collaborate with legal teams to refine arguments and anticipate opposing strategies. This service spans all trial preparation phases.
Post-Trial Analysis
We conduct detailed interviews with jurors after trial conclusions to identify key decision-making factors and case weaknesses. This analysis helps clients understand verdict rationales and improve future litigation strategies. The service includes written reports and strategic recommendations.
People
Mark T. Gerard
President and Founder
With over 40 years in jury communications, he founded The Litigation Group in 1990 after consulting on 1,500+ cases. He specializes in high-stakes litigation strategy and witness preparation for major corporations.
Jerri Ann Fullmer
Vice President and Senior Trial Consultant
A former attorney with 15+ years in jury research, she combines legal practice experience with communication analysis to develop trial strategies. Certified in professional coaching, she specializes in witness evaluation and attorney development.
Mark W. Linder
Senior Jury Consultant
With a theology doctorate and extensive communication research experience, he specializes in data analysis and case theme development. He designs research instruments and interprets juror behavior patterns for complex cases.
Michael D. Cozzens
Senior Research Consultant
A communication theory expert with 25+ years in applied jury research, he specializes in quantitative analysis and public opinion research. His academic background includes media effects and persuasion studies.
Emily Anderson
Director of Research Operations
With a communication studies degree, she manages research projects and conducts venue analysis. She specializes in questionnaire design and statistical trend identification for juror profiling and case persuasiveness.
Questions
What types of cases do you typically work with?
We specialize in complex litigation including antitrust, intellectual property, product liability, employment law, and securities fraud cases.
How does your virtual mock trial platform work?
Our secure online system replicates in-person research through real-time presentations, juror surveys, and deliberation observation without travel costs.
Can you help with witness preparation?
Yes, we train witnesses to communicate effectively under cross-examination while maintaining factual accuracy and courtroom composure.
Do you work with both plaintiff and defense teams?
We provide impartial research services to both sides in litigation, maintaining strict confidentiality for all clients.
How do you ensure juror recruitment validity?
We apply rigorous demographic matching and screening protocols to create representative juror samples for each trial venue.
What makes your jury selection process unique?
We combine behavioral analysis with empirical data to develop targeted questioning strategies that identify case-specific juror biases.
