American Marketing

American Marketing & Fulfillment (AMF) is a family-owned and operated business based in Long Island, New York, with over four decades of experience in providing innovative loyalty-building solutions for realtors and mortgage agents. AMF has built a reputation for excellence, strategically delivering over 80 million full-size product samples to consumers across the eastern United States.

AMF's success stems from its unique 'Better For You' Welcome Kit program, a value-packed initiative that allows Consumer Packaged Goods (CPG) manufacturers to reach a highly engaged audience without straining their marketing budgets. Each kit is meticulously curated to deliver a diverse selection of full-size, nationally recognized brand name products, boasting a retail value exceeding $500.

Our Proven System

AMF's operation is built upon a streamlined and efficient system. Manufacturers partner with AMF, providing their products at full cost, including shipping. These products are then transported to AMF's central warehouse on Long Island, where they are carefully inspected and meticulously packaged into attractive 'Better For You' Welcome Kits, ensuring category exclusivity to uphold the program's integrity and value proposition.

These thoughtfully assembled kits are then distributed to established realtor partners within a ten-state network spanning east of the Mississippi River. Partnering realtors then present these welcome gifts to new homeowners as a token of appreciation, effectively placing the products directly into the hands of receptive and interested consumers.

A Mutually Beneficial Partnership

The 'Better For You' Welcome Kit program presents a unique opportunity for both CPG manufacturers and realtors. Manufacturers benefit from direct consumer exposure, increased brand awareness, and valuable product trial opportunities within a highly targeted demographic. As for realtors, the kits serve as a cherished thank-you gesture to new homebuyers, fostering strong relationships, enhancing brand loyalty, and creating a memorable experience that sets them apart in a competitive market.

Details on Our Kits

AMF offers three customizable kit sizes to cater to various client needs:

• Small: Bathed in a variety of approximately 20 full-sized products, this kit offers a taste of the 'Better For You' experience and boasts a retail value exceeding $300.
• Medium: This kit expands the offering to around 25 full-sized products, representative of diverse product categories, and carries a retail value surpassing $400.
• Large: For a truly impactful gifting experience, the large kit features approximately 30 full-sized premium products, creating a generous offering valued at over $500.

Frequently Asked Questions

• What is the shelf-life requirement for products in AMF kits?

AMF requires a minimum shelf-life of 9 months for all products included in our 'Better For You' program.

• How many unique homes does AMF reach each month, and in which locations?

AMF delivers an average of 20,000 to 25,000 kits each month through our network of realtor partners spread across ten states east of the Mississippi: Connecticut, Delaware, Florida, Georgia, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia.

• What are the demographics of the average recipient of AMF kits?

Our target audience consists primarily of new homeowners, representing a diverse range of ages, backgrounds, and income levels. The majority are families who have recently purchased their first or subsequent homes, seeking to establish themselves in their new community. Moreover, the program effectively reaches a high percentage of decision-makers within these households, increasing the likelihood of product trial and brand consideration.