Business Details
31 Years
experience
Custom Jewelry & Fine Designs in San Angelo
Since 1995, Legend Jewelers has established itself as a premier destination for fine jewelry in the Concho Valley. Located at 18 E. Concho Avenue in Historic Downtown San Angelo, our store combines rich historical significance with modern craftsmanship. Our team of experts, led by Graduate Gemologist Mark Priest, specializes in custom design, utilizing state-of-the-art technology and traditional techniques to create unique pieces.We pride ourselves on repairing family heirlooms, offering appraisals, and curating rare gemstones like Concho Pearls. Recognized as America's Coolest Store in 2001 by Instore Magazine, we blend decades of experience with personalized service to ensure every client receives exceptional care and artistry.
Services
Custom Jewelry
Diamond Rings
Concho Pearls
Jewelry Repairs
Appraisals
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of expertise in custom jewelry design and repairs.
- Our Graduate Gemologist ensures precise diamond and gemstone evaluation.
- We specialize in rare Texas Concho Pearls and heirloom restoration.
- Recognized as America's Coolest Store by Instore Magazine (2001).
- We provide transparent pricing and personalized client consultations.
Associations and certifications
- Gemological Institute of America (GIA)
- American Gem Society (AGS)
What people say
Exquisite custom designs
Knowledgeable gemologists
Unique historical setting
Heirloom restoration experts
Personalized service
Services
Custom Jewelry Design
Our custom jewelry service transforms your ideas into unique creations using CAD technology and hand-carving techniques. Clients collaborate with our Graduate Gemologist-led team to select materials, refine designs, and repurpose heirlooms. The process takes 4-6 weeks, ensuring precision in gold, silver, or platinum settings.
Diamond Engagement Rings
We specialize in crafting diamond engagement rings with ethically sourced stones and family heirlooms. Our experts guide clients through selecting ideal cuts, settings, and metals while offering repair services for existing pieces. Custom designs incorporate personal histories into timeless symbols.
Concho Pearls
As specialists in rare natural Concho Pearls, we offer appraisal, restoration, and sales of these Texas-native gemstones. Our inventory includes loose pearls and finished jewelry, with expertise in verifying authenticity and preserving their unique rainbow hues.
Jewelry Repair
Our in-house goldsmith provides repairs including ring sizing, stone setting, and rhodium plating. Most repairs complete within 2-3 days, with complex cases handled through transparent estimates. We also offer watch battery replacements and link adjustments.
Appraisals
We provide detailed insurance and estate appraisals for diamonds, gemstones, and antiques. Our Graduate Gemologist evaluates authenticity, quality, and market value, ensuring accurate documentation for both modern and heirloom pieces.
People
Mark Priest
Owner
Graduate Gemologist (GIA, 1984) with 44 years in the jewelry industry. Specializes in Texas pearls and diamond grading. Recognized for custom design expertise and preservation of heirloom jewelry.
Questions
What are your business hours?
We're open Tuesday-Friday 9:30am-5:30pm and Saturday 10am-5pm. Closed Sundays and Mondays except during Christmas holidays.
Do you offer jewelry repair services?
Yes, we provide in-house repairs including ring sizing, stone setting, and rhodium plating with 2-3 day turnaround for most jobs.
Can I use family heirlooms in custom designs?
Absolutely! We specialize in incorporating heirloom stones and metals into new custom pieces while preserving their historical value.
Do you buy gold or pearls?
Yes, we purchase gold, silver, and Concho Pearls. Bring items to the store for evaluation by our Graduate Gemologist.
Is financing available?
We offer a 6-month layaway program and Wells Fargo financing with approved credit for purchases.
How long does custom jewelry take?
Custom designs typically require 4-6 weeks, including CAD modeling, wax carving, and final stone setting.
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