Business Details
Strategic B2B Marketing Consulting Services
Highlander Consulting was founded by Gordon G. Andrew, a seasoned marketing strategist with over 25 years of experience in corporate marketing and consulting. Our firm specializes in aligning marketing strategies with business objectives for B2B companies at critical growth stages. We work directly with senior management to provide clarity, strategic focus, and measurable results without replacing existing teams. Our expertise spans brand positioning, growth strategy, and exit preparation for professional services firms, technology companies, and private equity portfolio businesses.We prioritize tangible business outcomes over vanity metrics, ensuring marketing efforts directly contribute to growth, differentiation, and increased valuation. Our approach combines senior-level guidance with tailored solutions that adapt to each client's unique challenges and budget constraints.
Services
Brand Strategy
Growth Planning
Exit Preparation
Thought Leadership
Marketing Audit
Content Strategy
PR Consulting
Digital Marketing
Crisis Communications
Market Positioning
Highlights and features
- We offer 25+ years of B2B marketing experience at Fortune 500 companies and PE-backed firms
- Our founder works directly with clients instead of delegating to junior staff
- We focus on tangible business outcomes rather than vanity metrics
- We adapt scope and budget to client-specific growth or exit objectives
- Our approach combines brand strategy with practical sales enablement tactics
What people say
Best B2B marketing firm
Creative, smart approach
Thoughtful objective guidance
Understand nuances of messaging
Deliver strategic impact
Services
Growth Strategy Audit
Our 30-day assessment evaluates your B2B firm's marketing foundation, core messaging, and lead generation strategy. We identify gaps in brand positioning and market approach while uncovering opportunities for immediate improvement. The deliverable includes a detailed action plan with prioritized recommendations to enhance marketing effectiveness and business impact.
Brand-to-Exit Plan
This 90-day program develops positioning, messaging, and go-to-market strategies specifically for companies preparing for acquisition or investor pitch. We create market differentiation, build brand equity, and implement sales enablement tools that directly increase business valuation through strategic marketing alignment with exit objectives.
Fractional CMO Lite
Senior-level B2B marketing strategy and implementation support delivered on a flexible monthly or quarterly basis. Services include campaign planning, content development, and tactical execution tailored to your budget while maintaining strategic alignment with business growth and market positioning goals.
Thought Leadership
We develop intellectual capital strategies that position your firm as industry authority through bylined articles, branded interviews, and targeted content distribution. Our approach connects thought leadership assets directly to sales conversations and market positioning objectives to drive client engagement and business development.
Crisis Communications
Our crisis response planning and media relations expertise helps protect brand reputation during sensitive situations. We develop proactive communication strategies and serve as spokespersons during media firestorms, focusing on damage control and maintaining market credibility through structured messaging and stakeholder engagement.
People
Gordon G. Andrew
Founder & Managing Partner
With 25+ years in B2B marketing, Gordon has held senior roles at Prudential Financial and Travelers Group. He specializes in strategic marketing for growth-stage companies and has counseled Fortune 500 firms on brand positioning and business development.
Questions
What industries do you specialize in?
We work with professional services firms, technology companies, and private equity portfolio businesses seeking growth or exit preparation.
How is your approach different from traditional agencies?
We focus on connecting marketing strategy directly to business outcomes rather than delivering generic tactics or vanity metrics.
Do you replace our existing marketing team?
No, we typically augment existing teams by providing strategic direction and implementation support without full replacement.
What engagement models do you offer?
We offer three structured packages: Growth Strategy Audit, Brand-to-Exit Plan, and Fractional CMO Lite with flexible customization.
How do you measure success?
We track tangible business outcomes like increased win rates, improved brand positioning, and valuation growth aligned with client goals.
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