Highlander Consultants

At Highlander Consulting, we are a team of senior-level professionals dedicated to creating and implementing tailored online and offline marketing communications solutions that help companies to gain, keep, and grow customers. Our unique approach to marketing focuses on the importance of strategy and branding, content and digital marketing, marketing and public relations, and thought leadership.

We understand that the marketing communications landscape has changed forever. Customers have taken the buying process into their own hands, conducting nearly 60% of their own research and due diligence before they contact your company. This means that if you're not consistently visible online, you're not in the game. If you're not educating prospects, you're considered a commodity. And if you're not positioned as a "safe choice, " you won't make the short list.

Our approach to marketing is based on a "less is more" philosophy. We believe in focusing on effective tactics that drive consistent customer growth, rather than wasting time, money, and opportunity on ineffective strategies. We are committed to delivering tangible results for our clients, and we have a proven track record of achieving our goals.

Our Services

We offer a wide range of services designed to help B2B firms establish marketing discipline, gain market position, generate new business, increase conversion rates, build thought leadership, drive top-of-mind awareness, communicate corporate transactions, and influence investment decisions.

Our team of experienced professionals is dedicated to creating and implementing tailored marketing communications solutions that meet the specific needs of our clients. We understand the importance of establishing a coherent business strategy and then applying relevant tactics to achieve our goals.

Strategy + Branding

Our strategy and branding services focus on creating a clear and compelling brand identity for our clients. We understand that marketing is what you do, but branding is who you are and why people should trust you. Our approach involves developing a comprehensive brand strategy that aligns with your business goals and resonates with your target audience.

Content + Digital Marketing

Our content and digital marketing services focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. We understand that if your content isn't generating new customers and revenue, then it's not working. Our approach involves developing a comprehensive content strategy that aligns with your business goals and resonates with your target audience.

Marketing + Public Relations

Our marketing and public relations services focus on developing and executing a coherent business strategy and then applying relevant tactics to achieve our goals. We understand that marketing communications has changed forever, and that customers have taken the buying process into their own hands. Our approach involves creating and implementing tailored marketing communications solutions that help companies to gain, keep, and grow customers.

Thought Leadership

Our thought leadership services focus on establishing our clients as experts in their field. We understand that in a world where customers size you up before they contact you, thought leadership is a critical capability. Our approach involves developing and executing a comprehensive thought leadership strategy that aligns with your business goals and resonates with your target audience.

Our Clients

We serve B2B firms that deliver a broad range of services to sophisticated customers in highly competitive industries, including professional services, financial services, legal services, accounting services, management consulting, business process outsourcing, technology/SaaS, and capital markets. We understand the unique challenges and opportunities facing these industries, and we have a proven track record of delivering tangible results for our clients.