Business Details
26 Years
experience
Your Trusted Flooring Experts in Deptford, NJ
Established in 2000 as Familiare Family Flooring, our company has built a reputation for dedicated flooring installation and expertise. In 2018, we rebranded to Simple Charm Flooring to compete with industry leaders while maintaining our commitment to ethical business practices. Our team serves residential, small business, and corporate clients in Deptford, NJ, and surrounding areas, offering personalized solutions for flooring needs. With decades of combined experience, we prioritize genuine customer relationships and quality craftsmanship. Our showroom features an extensive selection of hardwood, carpet, laminate, luxury vinyl, and countertops, supported by professional installation services.We emphasize transparency, customer education, and flexible options like free in-home estimates and financing. Our mission is to make flooring upgrades accessible and exciting through a seamless shopping experience, both online and in-store. Our staff combines technical expertise with customer service excellence, ensuring satisfaction for every project. We take pride in adapting to industry trends while maintaining traditional values of integrity and community focus.
Services
Carpet installation
Hardwood installation
Laminate installation
Luxury vinyl installation
Countertop sales
Concrete prep
Area rug binding
Flooring repairs
Design consultation
Commercial installations
Details
- Year established: 2000
Highlights and features
- Family-owned since 2000 with 20+ years of installation expertise
- Free in-home estimates and financing options available
- Extensive product selection for residential and commercial needs
- Professional team with specialized training in all flooring types
- Commitment to ethical business practices and customer education
What people say
Quality installations
Extensive product selection
Knowledgeable staff
Professional service
Timely completion
Services
Carpet installation
Professional carpet installation services for residential and commercial properties. Our team handles all aspects from removal to precise fitting. We offer guidance on material selection and maintenance for long-lasting results.
Hardwood installation
Expert hardwood floor installation using premium materials. We provide both traditional and engineered wood solutions with precise acclimation and finishing techniques for durable, beautiful results.
Luxury vinyl installation
Specialized luxury vinyl plank installation with waterproof properties. Our technicians ensure proper subfloor preparation and precise plank alignment for modern, low-maintenance flooring solutions.
Countertop sales
Comprehensive countertop selection including granite, quartz, and marble. We offer material guidance, sample consultations, and professional measurement services for kitchen and bathroom renovations.
Design consultation
Personalized design assistance for flooring and countertop selections. Our consultants help visualize spaces with digital tools and physical samples to ensure cohesive, functional design outcomes.
People
Justin Familiare
Owner
With 20+ years in flooring, Justin transitioned from installer to business owner. He focuses on customer relationships and operational excellence, ensuring quality installations and community impact.
Greg Gannon
Project Manager
A 5-year team member, Greg oversees project coordination. His installation background ensures practical project management with attention to timelines and quality standards.
Erin Pinard
Showroom Manager
Bringing 20+ years of customer service experience, Erin manages showroom operations. She provides product expertise and scheduling coordination for residential and commercial clients.
Jon Forsythe
Foreman
With 16 years of installation experience, Jon leads technical teams. His expertise ensures precise execution across residential and commercial projects, maintaining high craftsmanship standards.
Roy Garcia
Lead Installer
A skilled installer since 2014, Roy handles complex finish work. His experience improves project efficiency while maintaining attention to detail in all flooring types.
Questions
What types of flooring do you offer?
We carry hardwood, carpet, laminate, luxury vinyl, and area rugs, along with countertops in granite, quartz, and marble.
Do you provide installation services?
Yes, we offer professional installation for all flooring types and countertops with experienced technicians.
Can I see products in my home before purchasing?
We provide free sample delivery and digital visualization tools to help visualize flooring in your space.
Do you offer financing options?
Yes, we have flexible financing plans available for qualifying customers to make upgrades more accessible.
What areas do you serve?
We serve Deptford, NJ and surrounding areas including Southern NJ, Central NJ, Eastern PA, and Northern DE.
How do I schedule a consultation?
Contact us via phone or our website to schedule a free in-home consultation with a project specialist.
