Electric Pictures

Electric Pictures is a dynamic and innovative graphic design studio specializing in logos, branding, print, and web services. Our studio is located in Champaign, IL, and we have a diverse and extensive clientele that spans the entire nation, from New York to Los Angeles. We take pride in our ability to solve marketing communication problems for our clients, and we strive to create distinctive solutions tailored to each client's individual needs.

At Electric Pictures, we approach graphic design as a creative endeavor that balances marketing savvy with intuition and imagination. Our philosophy is that creative endeavors have no predetermined outcomes and that there are infinite design solutions to every design problem. Our task as designers and consultants is one of discovering and uncovering. We collaborate with our clients to achieve the best possible outcome, carefully balancing analysis with passion, clarity with wit, and function with form.

Our services include logo design, branding, print design, and web design. We create distinctive logos, icons, and symbols for our clients' identity and branding needs. Our logos are memorable, unique, and versatile, and they help our clients stand out in today's competitive marketplace. We also specialize in branding, which is the process of creating a unique and distinctive visual identity for a company, product, or service. Our branding services include the development of brand guidelines, color palettes, typography, and visual elements that are consistent across all marketing materials.

Print design is an essential part of our services. We create visually stunning and effective print materials that help our clients communicate their message to their target audience. Our print services include the design of brochures, catalogs, annual reports, posters, packaging, and marketing collateral. We ensure that our print designs are consistent with our clients' branding and messaging.

Web design is another essential part of our services. We create visually stunning and functional websites that help our clients establish an online presence and reach their target audience. Our web services include website design and development, e-commerce solutions, content management systems, user experience design, and web analytics. We ensure that our websites are responsive, accessible, and optimized for search engines.

Our process for creating a logo or any marketing communication project is collaborative, thorough, and meticulous. We start by conducting research and gathering information about the project, the target audience or goals, the competition and market, and the company's personality profile. We then analyze the research and document the results. We ask the client to confirm the analysis before we move on to the exploration phase. During this phase, we create several samples that fulfill the requirements as defined during research and analysis. We then test the designs with a test audience and refine the design based on feedback. The final design is then produced, distributed, and published.

At Electric Pictures, we have had the privilege of working with a diverse range of clients, including ad agencies, design firms, corporations, non-profit organizations, and educational institutions. Our partial client list includes Assouline, Bachrach, Bouvier Kelly, BYTE Magazine, Carmichael Lynch, Chamber Music Society of Lincoln Center, Champaign County Regional Planning, Champaign Park District, City of Champaign, Cline, Davis & Mann, Colonna Farrell, Computer Associates, Consolidated Communications, Cornett Advertising, Digitas, Double M Arts & Events, Gary Null & Associates, General Learning Corporation, General Magic, Hasbro Inc, Illinois Power, John Wiley & Sons, Judy Madrigal & Associates, Kohl & Madden, Krannert Art Museum, Krannert Center for the Performing Arts, Manhattan Marketing Ensemble, McClain Finlon Advertising, Miller Freeman, Mitsubishi Imaging, Mondo Publishing, Morgan Stanley, National Wildlife Federation, nCUBE, Network of Illinois Learning Resources in Community Colleges, New York Women in Film & Television, Pentech, PPI Entertainment Group, Public Interest Fund of Illinois, Quantum Group, Quick Trading, Reason Foundation, Redbook Magazine, RJO Group, Society for the Advancement of Bereavement Management, Sony Corporation of America, and Sporteve.