Business Details
35 Years
experience
Your Trusted B2B Marketing Partner
Arnesen Marketing has been a trusted partner in B2B marketing communications since 1991, specializing in serving manufacturing technology leaders. Our team of Certified Business Communicators combines decades of industry-specific expertise with a deep understanding of technical markets to deliver results-driven strategies. We focus on creating coherent, compelling messages that enhance client visibility and drive measurable outcomes. Our services span media planning, content creation, press relations, and digital marketing, tailored to meet the unique needs of each client. With long-standing relationships in the manufacturing sector, we provide objective counsel and innovative solutions that align with evolving market demands.Our commitment to quality is reflected in our 30-year client partnerships and recognition from top business editors. We prioritize accountability, ensuring every advertising dollar is strategically invested to maximize returns. Our approach integrates technical knowledge with creative execution, enabling clients to effectively communicate their value propositions to target audiences. We support businesses in building authoritative brand identities through integrated campaigns that generate qualified leads and sustain competitive advantage. Our proven track record demonstrates that strategic, data-informed marketing remains essential for industrial companies seeking growth in dynamic markets.
Services
Focused Ad Creative
Sales Literature
Lead Generation
Lead Tracking
Client Publications
Media Planning & Buying
Website Design & Development
Publicity Placement
Trade Show Coordination
Video Production
Details
- Year established: 1991
Highlights and features
- We have over 30 years of specialized experience in industrial marketing communications
- Our team includes Certified Business Communicators with manufacturing sector expertise
- We implement tailored advertising programs with traceable, accountable results
- We maintain long-standing relationships with key industry publications and associations
- Our media planning leverages four decades of strategic placement experience
Associations and certifications
- International Association of Business Communicators (IABC)
What people say
Pleasure working
Effective press relations
Traceable results
Efficient sales efforts
Quality leads
Services
Focused Ad Creative
We develop customized advertising campaigns that precisely communicate your value propositions to manufacturing audiences. Our approach combines technical understanding with creative execution to ensure your messaging resonates with decision-makers. By analyzing market dynamics and competitor positioning, we create multi-channel campaigns that maximize ROI while maintaining brand consistency across all touchpoints.
Sales Literature
Our team transforms complex product specifications into compelling sales collateral that educates and persuades manufacturing buyers. We create datasheets, brochures, and case studies that highlight your competitive advantages while maintaining technical accuracy. This content serves as critical support material for sales teams engaging with engineering-focused decision-makers.
Lead Generation
We implement integrated digital strategies that convert online engagement into qualified sales leads. Through targeted content marketing and search campaigns, we attract relevant prospects and provide actionable insights to sales teams. Our approach combines website optimization with analytics tracking to identify high-potential opportunities in competitive manufacturing markets.
Media Planning & Buying
We develop customized media strategies that maximize ROI through precise publication selection and placement. Our decades-long relationships with industry publications ensure premium positioning for client content. We analyze audience demographics and market trends to allocate budgets effectively across print and digital platforms in specialized manufacturing sectors.
Website Design & Development
We create professional websites that establish authority in technical markets while serving as lead generation tools. Our designs balance aesthetic appeal with functional requirements for manufacturing audiences. We implement security features and modern frameworks that ensure compatibility with evolving industry standards and buyer expectations.
People
David A. Arnesen
CEO
Former journalist with 30+ years in industrial marketing, specializing in manufacturing technology communications. Expert in establishing market presence for global capital equipment manufacturers through strategic media relations and content campaigns.
David C. Arnesen
Sales & Marketing
Digital marketing specialist with expertise in data-driven lead generation and social media strategy. Develops targeted campaigns that deliver measurable ROI for manufacturing clients through analytics-based optimization and market intelligence reporting.
Questions
What manufacturing sectors do you specialize in?
We focus on metalworking, aerospace, medical device, and automotive manufacturing technologies with 30 years of domain expertise.
How do you measure campaign effectiveness?
We track qualified leads, media placements, website analytics, and sales conversions with monthly performance reporting.
Can you handle international marketing?
Yes, we have global media relationships and experience executing campaigns across multiple international markets.
What's your approach to technical content?
We simplify complex engineering concepts while maintaining technical accuracy to engage non-technical decision-makers.
How do you stay current with industry trends?
Our team maintains active memberships in manufacturing associations and regular attendance at industry trade shows.
