Fresh Baby

For over two decades, Fresh Baby has been dedicated to reducing obesity rates across all age groups by improving the way Americans eat. Our mission is to provide simple guidance that empowers individuals to make healthier food and drink choices. We achieve this by developing products that reinforce the U.S. dietary guidelines and the key nutrition messages used throughout the country.

USDA National Strategic Partner

In 2011, Fresh Baby became a USDA National Strategic Partner, a designation that has guided our product development ever since. Our CEO, Cheryl Tallman, chaired the Kid's Committee from 2015-2019, and Fresh Baby is also a member of the Birth - 24 Month Old and the Video Development partner subgroups. These partnerships enable us to stay up-to-date with the latest nutrition research, engage with communities, and create products that align with the U.S. dietary guidelines.

Right Time, Right Place Support

Our products provide essential support at critical moments when healthier choices can be made, including:

• Shopping on a budget
• Safely preparing nutritious recipes
• Serving portion-appropriate meals
• Staying physically active

Additionally, Fresh Baby provides the reinforcement prizes for Bingocize, a successful health promotion program that combines exercise, health education, and BINGO. The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.

Key Life Stage Nutrition Messages

Fresh Baby's products focus on essential life stage nutrition messages, such as:

• Vegetable and fruit consumption
• Budget consciousness
• Nutrient-dense foods
• Healthy eating patterns
• Chronic disease prevention
• Living independently safely
• Breastfeeding

These messages are conveyed through a variety of formats, including print materials, digital resources, and interactive tools, designed to engage and educate users at different stages of life.

Professional Association Memberships

Fresh Baby is proud to be members of many leading nutrition and health organizations, spanning all age groups. These memberships enable us to stay current on hot button topics, understand the needs of our markets, and support the communities we serve.

Certifications

We're proud to be a certified woman-owned, small business. These certifications can make a purchasing difference and support you in meeting your diversity objectives. Our certifications include:

• SBA Woman-Owned Small Business (WOSB)
• WBENC Woman-Owned Business Enterprise (WBE)
• New York - M/WBE
• New York City - WBE
• Oregon WBE
• Tennessee - WBE
• Virgina - SWAM
• West Virginia - SWAM

Meet the Fresh Baby Team

Our talented team at Fresh Baby is dedicated to creating high-quality products that make a difference in the lives of our customers. With expertise in nutrition, education, marketing, and design, we collaborate to develop innovative solutions that empower individuals to make healthier food choices and lead more active lifestyles.