Sealane Marketing

At Sealane Marketing, we are a headquarter sales agency that has been partnering with major retailers and suppliers since 1985. We work with various lines within the General Merchandise Category, including apparel, hair accessories, and spring and summer products. We also represent Health & Beauty Care products, such as cosmetics, sun care, and professional hair care to retailers across the United States.

Our Services

At Sealane Marketing, we offer a range of services designed to help manufacturers and retailers succeed in an ever-changing marketplace. Our team of experienced professionals uses their expertise to help our clients overcome the challenges of today's competitive retail environment. Our services include:

• Category Management: We work closely with our clients to analyze the category and segments, ensuring that our products are positioned to maximize sales and profitability.
• Planogram Construction: We design and construct planograms that effectively showcase products and create an engaging shopping experience for customers.
• Sales Representative: Our experienced sales representatives work with our clients to develop and execute sales strategies that meet our clients' needs and goals.
• Data Analysis: We use our proprietary STM Category Management Software to analyze sales data, track trends, and identify opportunities for growth.

Our Team

At Sealane Marketing, we take pride in our team of experienced professionals who are dedicated to delivering exceptional results for our clients. Our team includes:

• Arica Whitehouse: Vice President of Sales, responsible for managing all headquarter accounts.
• James Francis: Executive Vice President, responsible for the management of all retail operations.
• Jonathan Lam: Vice President of Information & Technology, responsible for managing our STM Category Management Software and all data analysis.
• John Boyle: Publix Team Leader, responsible for all categories that Sealane sells to Publix.
• Audrey Centola: Account Manager, responsible for managing Sealane activities at Publix corporate headquarters for all General Merchandise and Health & Beauty Care categories.
• Karen Jessee: Account Manager, responsible for managing Sealane activities at Disney, Harris Teeter, and Walgreens.
• Penny Richardson: Account Manager, responsible for managing Sealane activities at CVS.

Our Methodology

At Sealane Marketing, we use a structured methodology to ensure that all details are covered and that our clients receive the best possible results. Our methodology includes:

• Review Needs: Our account managers meet with our clients to determine the best course of action.
• Develop Timeline: We create a comprehensive timeline and assign all action items.
• Game Plan: We develop a promotional game plan designed to maximize product presence at the right time and place.
• Present Materials: We create an expert presentation to propose our clients' products.
• Follow up: We continue to follow up to ensure that our clients' items are reaching the shelves as planned.

Contact Us

At Sealane Marketing, we are committed to delivering exceptional results for our clients. If you are interested in learning more about our services and how we can help your business succeed, please contact us at 407-862-7363. We look forward to hearing from you.