Business Details
Your Partner for Programmatic Advertising Solutions
At Magnite, we specialize in connecting media owners with advertisers through innovative technology solutions. Our platform empowers global partnerships by providing unbiased, independent services that prioritize client success. With a presence in 20 offices worldwide and operations across 190 countries, we deliver cutting-edge tools for CTV, OTT, display, and digital advertising formats. Our team of 900+ employees focuses on maximizing revenue through AI-driven insights, direct integrations, and secure audience management.We maintain industry leadership through transparency, privacy compliance, and a commitment to advancing programmatic advertising standards. Recognized with awards like the Martech Breakthrough Award, we continue to expand our capabilities through strategic acquisitions and technological innovation.
Services
CTV & OTT Advertising
Display & Video Solutions
Audience Targeting
Demand Facilitation
Header Bidding Technology
Highlights and features
- We operate 20 global offices with local market expertise across 190 countries
- Our platform processes 4.7 billion daily impressions worldwide
- We maintain 3,000+ direct integrations with premium CTV publishers
- Our AI-powered tools optimize revenue through real-time marketplace signals
- We pioneered Prebid.org's open-source header bidding standards
Services
CTV & OTT Advertising
Our SpringServe platform combines ad serving, mediation, and programmatic tools to maximize CTV and OTT yield. We deliver 2.3 billion daily impressions in the U.S. through direct integrations with premium publishers. Our technology enables real-time performance monitoring and forecasting for optimal campaign management.
Display & Video Solutions
DV+ supply-side platform manages display, online video, audio, and digital out-of-home advertising formats. Our AI-powered tools optimize revenue through floor price recommendations and traffic shaping. We support header bidding with automated A/B testing and real-time analytics for 90%+ of U.S. programmatic supply.
Audience Targeting
Access Audience Suite provides secure audience curation and activation capabilities. Our privacy-forward tools maintain compliance with GDPR, CCPA, and TCF standards while enabling data integration with DMPs. We offer proprietary audiences and universal identifiers for future-proof targeting solutions.
Demand Facilitation
Our dedicated team connects media owners with 86.5 million global advertisers through strategic partnerships. We provide access to major agency holding companies, independent agencies, and DSPs. Our programmatic guaranteed solutions include private marketplaces and auction packages for premium inventory management.
Header Bidding Technology
As co-founders of Prebid.org, we offer open-source header bidding solutions with Demand Manager. Our tools enable configuration optimization through intuitive UIs and real-time analytics. We support both client-side and server-side implementations with automated yield optimization features.
People
Michael Barrett
Chief Executive Officer
Leading Magnite's strategic vision, Michael Barrett brings extensive digital media experience to drive innovation in programmatic advertising solutions for global clients.
Sean Buckley
President, Revenue
Sean Buckley oversees global revenue operations, leveraging 20+ years of ad tech experience to expand Magnite's market leadership in CTV and digital advertising.
David Buonasera
Chief Technology Officer
David Buonasera leads technology development, focusing on advancing SpringServe and DV+ platforms to maintain Magnite's position as the #1 supply coverage provider.
David Day
Chief Financial Officer
David Day manages financial strategy and operations, bringing expertise in scaling technology companies through periods of rapid growth and innovation.
Katie Evans
President, Operations
Katie Evans directs operational excellence across 20 global offices, ensuring Magnite maintains its reputation for exceptional client service and technical support.
Questions
What advertising formats does Magnite support?
We support CTV, OTT, display, online video, audio, native, and digital out-of-home formats through our integrated technology platforms.
How does Magnite help media owners increase revenue?
Our AI-powered tools optimize yield through real-time marketplace signals, floor price recommendations, and direct integrations with premium publishers.
Is Magnite compliant with privacy regulations?
Yes, our privacy-forward tools maintain compliance with GDPR, CCPA, and TCF standards while protecting audience data.
What regions does Magnite operate in?
We have 20 global offices and serve clients across 190 countries with localized market expertise.
How does Magnite handle header bidding?
As co-founders of Prebid.org, we offer open-source header bidding solutions with automated optimization and real-time analytics.
What demand sources does Magnite connect with?
We provide access to 86.5 million global advertisers through partnerships with major agency holding companies, independent agencies, and DSPs.
