Business Details
41 Years
experience
Your Success, Our Destination: Expert Marketing Solutions
Since 1985, RMI Direct has been a trusted partner for businesses seeking innovative marketing solutions. Our team of experts specializes in list brokerage, management, digital campaigns, and creative services, delivering measurable results for clients across diverse industries. With decades of combined experience, we combine proven strategies and cutting-edge techniques to help clients reduce acquisition costs, increase revenue, and expand into new markets. Our commitment to personalized service ensures that every solution is tailored to meet specific client needs, supported by a track record of long-term partnerships with organizations like Christian Appalachian Project and Consumers Checkbook.We pride ourselves on maintaining transparency, ethical practices, and a relentless focus on client success, as evidenced by our patented negotiation tactics and award-winning creative team. Our leadership, including owner Rich Leary, brings over 30 years of industry expertise to drive continuous innovation and exceptional service delivery.
Services
Brokerage
Management
Alternative Media
Digital
Creative
Details
- Year established: 1985
Highlights and features
- 30+ years delivering measurable marketing results
- Award-winning in-house creative team available
- Patented negotiation tactics for cost savings
- Personalized service for unique client needs
- Proven expertise across mail and digital channels
What people say
Great in-house creative talent
Improved acquisition costs
Dedicated team
Successful expansion
Innovative ideas
Services
List Brokerage
We identify profitable mailing lists at optimal rates to maximize client ROI. Our team negotiates cost savings that go directly to your bottom line through proprietary research methods and industry relationships. Clients benefit from enhanced campaign performance and reduced acquisition costs across traditional and digital channels.
Digital Campaigns
Our comprehensive digital strategy covers email, social media, search, and display advertising. We develop integrated campaigns that align with client goals while maintaining brand consistency across platforms. Services include performance tracking, A/B testing, and optimization to ensure maximum engagement and conversion rates for modern marketing initiatives.
Creative Services
We create compelling print and digital assets that reflect brand identity while driving campaign success. Our team handles concept development, copywriting, and design execution for direct mail, email, and online advertising. Clients receive visually striking materials that have demonstrated proven performance improvements in multiple case studies.
List Management
We optimize client customer databases to improve revenue generation and retention. Services include segmentation strategies, lifecycle management, and predictive modeling to enhance targeting accuracy. Our approach balances acquisition cost reduction with revenue growth through sophisticated data analysis and campaign optimization techniques.
Alternative Media
We develop innovative media strategies beyond traditional direct mail. Our experts identify and implement cost-effective alternative channels that align with client objectives. Services include program development, performance analysis, and revenue optimization for emerging platforms, helping businesses expand their marketing reach through proven methodologies.
People
Rich Leary
Owner
With over 30 years in direct marketing, Rich Leary leads RMI Direct's strategic direction. He specializes in innovative list management solutions and has built long-term partnerships with major clients across nonprofit and publishing sectors.
Questions
What marketing services does RMI Direct offer?
We provide list brokerage, digital campaign management, creative services, list management, and alternative media strategies to help businesses grow through direct marketing solutions.
How long has RMI Direct been in business?
Since 1985, we've delivered marketing solutions with a proven track record of helping clients reduce acquisition costs and increase revenue across traditional and digital channels.
What industries do you work with?
We serve nonprofits, publishers, and businesses across diverse sectors including healthcare, education, and consumer goods, with specialized expertise in nonprofit fundraising campaigns.
How do you ensure campaign effectiveness?
We use data-driven strategies, A/B testing, and performance analytics combined with 30+ years of industry experience to optimize every marketing initiative for maximum ROI.
Can you help with both mail and digital campaigns?
Yes, we specialize in integrated marketing solutions that combine traditional direct mail with digital channels like email, social media, and online advertising for comprehensive campaign strategies.
