Business Details
32 Years
experience
Wholesale Floral Programs for Midwest Retailers
Founded in 1994, ERI Floral has established itself as a trusted wholesale floral supplier specializing in vendor-managed programs for convenience stores and retailers. Our family-owned business began in Stoughton, Wisconsin, addressing a gap in the market for accessible floral programs tailored to low-volume retail environments. Over 25 years, we've refined our process to source directly from Rainforest Alliance Certified farms, arrange fresh bouquets in-house, and deliver directly to stores across the Midwest.Our regional focus and control over the supply chain enable us to maintain exceptional quality while offering innovative solutions like Scan Based Trading. With a dedicated team and a commitment to sustainability, we now serve over 1,000 retail locations annually, delivering 1.5 million bouquets while maintaining the personalized service that defines our approach.
Services
Wholesale Floral Arrangements
Scan Based Trading Programs
Supply Chain Management
Distribution Services
Vendor Managed Inventory
Details
- Year established: 1994
Highlights and features
- 25+ years of floral industry expertise since 1994
- Family-owned with deep Midwest roots and regional focus
- Rainforest Alliance Certified sustainable sourcing practices
- Innovative Scan Based Trading inventory management system
- Direct-to-store supply chain control ensures freshness
Associations and certifications
- Rainforest Alliance Certified
Services
Wholesale Floral Arrangements
We provide premium pre-arranged floral bouquets to Midwest retailers through our direct-to-store distribution network. Our team sources fresh flowers from Rainforest Alliance Certified farms, creates attractive arrangements in our Wisconsin facility, and delivers them weekly to convenience stores and retail locations. This service helps stores offer fresh flowers without requiring specialized floral staff or inventory management expertise.
Scan Based Trading Programs
Our Scan Based Trading system enables retailers to offer floral programs with zero upfront investment through automated inventory tracking. We maintain ownership of the product until it's sold, with weekly replenishment based on sales data and seasonal trends. This risk-free model includes point-of-sale scanning technology that automatically processes payments for sold items while maintaining optimal stock levels.
Supply Chain Management
We control the complete floral supply chain from farm sourcing to final delivery through our regional distribution network. Our team manages quality assurance at every stage, from selecting certified sustainable farms to in-house arrangement and temperature-controlled transportation. This vertical integration ensures consistent product quality while maintaining cost efficiency for our retail partners.
Distribution Services
Our dedicated driver network delivers fresh floral arrangements weekly to over 1,000 Midwest retail locations. We handle the final mile delivery with white-glove service, ensuring flowers arrive in water and ready for display. The distribution system includes route optimization for consistent delivery times and temperature-controlled vehicles to maintain product freshness during transport.
Vendor Managed Inventory
We handle complete inventory management for floral programs, including stock level monitoring and automatic replenishment. Our merchandisers visit stores weekly to assess sales trends and adjust inventory levels accordingly. This service includes data analysis for seasonal demand forecasting and real-time adjustments to maximize sales potential while minimizing waste.
Questions
What is ERI Floral's Scan Based Trading program?
Our SBT program allows retailers to stock flowers without upfront costs, paying only for what sells through automated scanning systems.
Which regions do you serve?
We specialize in Midwest distribution, currently serving over 1,000 retail locations across Wisconsin, Illinois, and surrounding states.
How do you ensure flower freshness?
We control the entire supply chain from farm sourcing to direct delivery, with daily quality checks and temperature-controlled transportation.
What makes your floral programs unique?
Our vendor-managed approach combines regional expertise, Rainforest Alliance Certified sourcing, and innovative inventory solutions tailored for convenience stores.
How do you handle replenishment?
We provide weekly automatic replenishment adjusted for seasonal trends, with flowers arriving pre-arranged and ready for display.
