Business Details
20 Years
experience
Your Trusted Industrial Marketing Partner for B2B Growth
Gorilla 76 is an industrial marketing agency based in St. Louis, MO, dedicated to helping midsized B2B manufacturing companies grow through outcome-focused programs. With over a decade of experience, our expertise spans engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics integrators, and Industry 4.0 tech companies. We specialize in crafting messaging that resonates with key decision-makers, developing content strategies to attract and engage ideal customers, and transforming websites into audience-centric tools that drive qualified sales conversations.Our methodology begins with a diagnostic Road Map process to align stakeholders on measurable objectives, followed by implementation of tailored strategies including positioning, content marketing, SEO, and digital campaigns. We emphasize measurable results, with a track record of driving over $9M in pipeline for clients and maintaining transparency through regular performance reporting. Our team combines deep industry knowledge with a commitment to community-driven education through live events, podcasts, and resources tailored to manufacturing marketers.
Services
Marketing Strategy
Content Creation
SEO Optimization
Website Design
Paid Campaigns
Sales Enablement
Analytics Reporting
Hiring Strategy
Podcast Production
Live Training
Details
- Year established: 2006
Highlights and features
- Over a decade of specialized experience in B2B manufacturing marketing
- Proven methodology delivering measurable ROI for industrial clients
- Team of 20+ experts in positioning, content, and digital campaigns
- Community-driven education through live events and resources
- Transparent performance tracking aligned with business outcomes
What people say
Best marketing community around
Delivered $9M in pipeline
Transformed marketing programs into revenue engines
Practical tips scaled marketing efforts
Improved stakeholder alignment
Services
Marketing Strategy
Our strategic framework begins with a diagnostic Road Map to align stakeholders on measurable objectives, followed by implementation of customized tactics. We focus on positioning, messaging, and market analysis to create plans tailored to manufacturing clients' unique needs. Our approach ensures alignment between business goals and marketing activities, with documented strategies and action plans for revenue growth.
Content Marketing
We develop written, video, and live content to attract and engage manufacturing decision-makers. Our process leverages client expertise to create thought leadership materials, case studies, and educational resources. Content strategies are designed to build trust with target audiences and support long sales cycles through consistent, value-driven communication.
Website Optimization
We redesign industrial websites into audience-centric platforms that drive qualified sales conversations. Our approach includes user experience improvements, conversion rate optimization, and integration with CRM systems. Websites are transformed from static brochures into dynamic demand-generation tools aligned with modern B2B buying behaviors.
Paid Campaigns
Our paid search and social campaigns target specific job titles within ideal customer profiles. We use hyper-targeted approaches to build awareness and trust at scale through platforms like LinkedIn and Google Ads. Campaigns are optimized for measurable outcomes including pipeline generation and revenue impact.
Analytics Reporting
We implement full-funnel reporting systems to measure marketing impact on revenue. Our approach includes setting KPIs aligned with business goals, CRM integration, and regular performance reviews. Clients receive transparent insights into which activities drive results and how to optimize marketing investments.
People
Joe Sullivan
Co-Founder
With over 15 years leading industrial marketing initiatives, Joe co-founded Gorilla 76 after recognizing unique challenges in manufacturing marketing. He oversees strategic direction and client engagements, combining deep industry knowledge with innovative approaches to B2B growth.
Jon Franko
Co-Founder
A marketing strategist specializing in industrial sectors, Jon has guided numerous mid-sized manufacturers through digital transformation. He focuses on aligning marketing and sales strategies to address complex buying processes and deliver measurable ROI for clients.
Sultana Mangal
VP of Client Operations
Managing client relationships across diverse manufacturing sectors, Sultana ensures seamless delivery of strategic initiatives. With a background in operations and marketing, she bridges client needs with Gorilla's execution capabilities while maintaining quality standards.
Kevin McClary
Head of Performance Marketing
Kevin leads digital advertising efforts, specializing in paid campaigns for industrial clients. His expertise in targeting and analytics drives efficient lead generation and ROI-focused marketing strategies tailored to manufacturing buyers.
James Boeckmann
Content Director
James oversees content creation, leveraging journalistic experience to translate technical manufacturing concepts into engaging narratives. He develops thought leadership and educational materials that resonate with engineering and executive audiences.
Questions
What types of companies does Gorilla 76 specialize in?
We focus on midsized B2B manufacturing organizations ($15-200M in revenue) selling customized solutions through complex sales processes in the United States.
How does Gorilla 76 measure marketing success?
We track progress against client-defined revenue targets and business outcomes, using full-funnel reporting to measure pipeline impact and sales alignment.
What's included in the Industrial Marketing Road Map?
The Road Map includes stakeholder alignment, market analysis, positioning strategy, and a documented action plan to achieve defined business outcomes.
How much does a full marketing program cost?
Full programs typically range from $200K-$250K/year including agency fees and media, with flexible options starting at $50K for phased implementation.
What makes Gorilla 76 different from other agencies?
Our niche focus on industrial marketing, combined with outcome-based methodology and team of manufacturing specialists, creates unique value for B2B manufacturers.
Can Gorilla help with manufacturing workforce challenges?
Yes, we offer specialized programs to modernize hiring strategies and attraction marketing for manufacturers facing workforce development challenges.
Videos
