Business Details
24 Years
experience
Your Trusted Video Game PR & Influencer Marketing Partner
Since 2002, TriplePoint PR has established itself as a leader in strategic communications, public relations, and influencer marketing within the video game industry. Our expertise lies in understanding the media landscape and leveraging earned coverage to amplify marketing efforts. We specialize in engaging press and influencers through tailored strategies that go beyond traditional press releases. With a focus on transparency and strategic guidance, we deliver earned media campaigns that drive influence and measurable success for clients. Our team combines deep industry knowledge with innovative software investments to optimize workflow efficiency.We maintain long-standing relationships with media outlets and influencers, ensuring our clients' stories align with audience interests. Our approach includes competitive intelligence, tactical planning, and media training to prepare spokespeople for impactful interactions. As active participants in the gaming industry, we offer informed perspectives and data-driven insights through initiatives like the TriplePoint Video Game Index. Our core values emphasize performance, culture, and industry leadership, positioning us as strategic partners rather than mere vendors.
Services
Communications Strategy
Media Relations
Influencer Marketing
Competitive Intelligence
Messaging Development
Tactical Planning
Event Management
Software Investments
Media Training
Details
- Year established: 2002
Highlights and features
- 20+ years of specialized experience in games media and PR
- Deep specialization spanning indie to AAA game projects
- Strategic communications counselors, not just PR personnel
- Proprietary software investments for operational efficiency
- Proven track record with successful game launches and campaigns
What people say
Deep specialization in games media
Enhanced PR operations
High-performing competitors
Strategic communications counselors
Successful game launches
Services
Communications Strategy
Our strategic communications approach combines market research with campaign execution. We develop tailored plans that align client objectives with media opportunities. Our methodology ensures optimal timing and messaging for maximum media impact, focusing on long-term brand visibility and industry positioning.
Media Relations
Leveraging two decades of industry connections, we build relationships with gaming media outlets. Our team understands journalist priorities and creates compelling narratives that secure coverage. We maintain ongoing contact with key publications and digital platforms to ensure consistent brand exposure.
Influencer Marketing
We execute both organic and sponsored influencer campaigns tailored to gaming audiences. Our approach combines strategic research with relationship management to identify optimal content creators. Past campaigns have achieved top 10 Twitch viewership and significant organic content generation for client titles.
Competitive Intelligence
We conduct comprehensive media analysis comparing clients to industry competitors. Our research examines coverage patterns, messaging approaches, and audience reception to inform campaign strategies. This data-driven approach ensures targeted media outreach and positioning that differentiates clients in the market.
Messaging Development
Our team crafts clear, memorable messaging frameworks that resonate with gaming audiences. We distill complex product features into compelling narratives that journalists and influencers can easily communicate. This process ensures consistent brand messaging across all media touchpoints and spokesperson interactions.
People
Chris Tom
Head of Community & Comms
Experienced communications leader with deep expertise in games media. Specializes in developing go-to-market strategies for gaming products, from indie titles to AAA releases. Proven track record in building successful PR campaigns and industry relationships.
George Kelion
Head of PR
PR specialist with extensive experience in North American media operations. Focuses on improving client processes and achieving measurable media coverage results. Known for strategic thinking and commitment to delivering high-quality PR services in the gaming sector.
Questions
What makes TriplePoint PR different from other PR agencies?
We specialize exclusively in the video game industry with 20+ years of experience. Our combination of media relationships, proprietary software tools, and strategic approach delivers measurable results beyond standard PR services.
How do you measure PR campaign success?
We track earned media coverage quality and quantity, influencer engagement metrics, and business impact through client KPIs. Our reports include detailed analysis of media sentiment, reach, and campaign effectiveness.
What types of gaming companies do you work with?
We serve clients across the gaming spectrum from indie developers to AAA studios. Our services are tailored to each client's specific needs regardless of company size or project scale.
How do you handle global PR campaigns?
While based in North America, we have international media connections and experience managing global campaigns. We coordinate with local partners to ensure culturally appropriate messaging across different regions.
What software tools do you use?
We invest in proprietary and enterprise software solutions for media monitoring, influencer identification, campaign management, and analytics. These tools enhance our efficiency and provide clients with detailed performance insights.
