Business Details
Your Trusted Partner for Creative Graphic Design Solutions
Graphite Creative is a graphic design and photography studio based in Alexandria, Virginia. With over 17 years of collective industry experience, we specialize in creating striking visual solutions that arrest the eye and engage the mind. Our team of designers, artists, and filmmakers collaborate closely with clients to develop powerful expressions of brand identity and values. We pride ourselves on combining strategic thinking with creative execution across print, digital, and multimedia platforms.Our expertise spans branding, website design, motion photography, and multichannel marketing campaigns. The studio evolved from Hoon Designs, a 17-year-old predecessor business, and now operates under a name reflecting our core philosophy of making meaningful artistic marks. We serve both emerging businesses and established organizations, including major NGOs and political entities, through personalized creative collaborations.
Services
Graphic Design
Branding & Identity
Website Design
Photography
Film Production
Campaign Development
Environmental Design
Multichannel Marketing
Motion Graphics
Post-Production
Highlights and features
- 17+ years of combined industry experience from our team
- Collaborative, client-partner approach from concept to completion
- Expertise spanning print, digital, and multimedia platforms
- Strategic design grounded in brand identity and communication goals
- Proven track record with both emerging and established organizations
Services
Graphic Design
We create compelling visual solutions that combine strategic thinking with artistic execution. Our team develops custom designs for print and digital media that align with your brand identity and communication goals. From initial concept to final production, we ensure every design element works cohesively to engage your target audience.
Branding & Identity
Our branding specialists craft distinctive visual identities that communicate your organization's values and mission. We develop comprehensive brand systems including logos, typography, color palettes, and application guidelines. Our approach ensures consistent brand representation across all touchpoints while maintaining flexibility for different marketing contexts.
Photography
We produce high-impact photographic content for commercial and editorial applications. Our services include studio and on-location shoots for headshots, product photography, environmental portraits, and event documentation. Our photographers combine technical expertise with artistic vision to create visuals that capture your organization's unique story.
Website Design
We design responsive websites that combine aesthetic appeal with user-centric functionality. Our process includes user experience research, information architecture, and front-end development that adapts seamlessly across devices. We prioritize intuitive navigation and content presentation to maximize visitor engagement and conversions.
Film Production
Our production team creates professional video content for marketing, education, and internal communications. From concept development to final delivery, we handle all aspects including scriptwriting, cinematography, and post-production editing. Our approach ensures compelling visual narratives that maintain technical consistency across platforms.
People
Hoon Choi
Founder
Founder with 20 years in graphic design, leading teams at Hoon Designs for 16 years before establishing Graphite Creative. Combines strategic vision with artistic expertise in brand development and visual storytelling.
Curtis Chen
Graphic Designer
Experienced designer specializing in print and digital media, bringing creative concepts to life through innovative layouts and visual solutions for diverse industry clients.
Ariel Rudolph Harwick
Graphic Designer
Creative professional focused on brand development and multimedia design, with expertise in creating cohesive visual identities that resonate with target audiences across multiple platforms.
Aaron Rosene
Cinematographer
Specializes in motion picture production with technical mastery of cinematography, capturing compelling visual narratives through expert camera work and lighting techniques for commercial applications.
Lynn Levendusky
Graphic Designer
Accomplished designer with diverse experience in creating print and digital assets, focusing on clean, impactful visual communication that aligns with client objectives and brand standards.
Questions
What industries does Graphite Creative work with?
We serve a diverse range including nonprofits, political organizations, museums, and commercial businesses, creating tailored visual solutions for each sector's unique requirements.
How does Graphite Creative handle complex branding projects?
Our approach combines strategic research with creative execution, developing comprehensive brand systems that maintain consistency across all platforms and marketing materials.
Can you handle both print and digital design needs?
Yes, we provide full-service design solutions spanning print media, responsive websites, and multimedia content to create cohesive cross-platform experiences.
How long has the team been working together?
Our core team combines 70 years of collective industry experience, with many members having collaborated successfully for over a decade.
How do you maintain creative consistency across projects?
We implement standardized design processes while maintaining flexibility for creative innovation, ensuring quality control through collaborative reviews at every project stage.
What sets Graphite Creative apart from other agencies?
We combine decades of experience with a collaborative approach, focusing on creating meaningful visual narratives that effectively communicate brand values and engage audiences.
