Business Details
19 Years
experience
Your Trusted Digital Marketing Partner in Orlando, FL
Founded in 2007, Launch That began as a digital marketing startup specializing in search engine optimization. Over the years, we have evolved into a portfolio-driven organization focused on digital brand development across legal, financial, and medical sectors. Our team combines expertise in SEO, content creation, and analytics to deliver measurable results for our ventures. We maintain strategic partnerships rather than transient client relationships, ensuring deeper industry integration. Our core values emphasize community investment, adaptability in digital environments, and relentless pursuit of excellence.With a multidisciplinary team of developers, designers, and marketing specialists, we create dominant online brands through holistic strategies. Our workplace culture celebrates innovation, problem-solving, and collaborative success, as evidenced by our recognition as a Top Workplace by the Orlando Sentinel. We prioritize educational content creation and resource development to empower users. Our leadership team brings decades of combined experience in marketing and technology, guiding our growth while maintaining our founding entrepreneurial spirit.
Services
Search Engine Optimization
Digital Branding
Paid Search Advertising
Public Relations Outreach
Social Media Marketing
Web Development
Content Creation
Analytics Optimization
Details
- Year established: 2007
Highlights and features
- We have 17 years of specialized experience in digital marketing for regulated industries
- Our team includes certified SEO specialists and award-winning content creators
- We maintain strategic industry partnerships rather than temporary client relationships
- Recognized as Orlando Sentinel's 2023 Top Workplace through employee surveys
- We combine technical expertise with creative problem-solving for measurable results
What people say
Top Workplace honor
Experienced professionals
Industry expertise
Collaborative culture
Community involvement
Services
Search Engine Optimization
Our SEO specialists implement technical optimizations and content strategies to improve organic search visibility. We focus on keyword research, on-page optimization, and backlink development for sustained rankings. Our approach combines data analytics with industry-specific expertise to drive qualified traffic.
Digital Branding
We create cohesive brand identities through strategic positioning and visual design. Our team develops brand guidelines, messaging frameworks, and digital assets that resonate with target audiences. This includes logo design, color palettes, and consistent brand applications across all marketing channels.
Content Creation
Our journalists and researchers produce high-quality educational content tailored to specific industries. We develop blog posts, whitepapers, case studies, and multimedia assets that establish thought leadership while improving search engine performance through strategic keyword integration.
Web Development
We build responsive websites optimized for user experience and conversion. Our developers implement modern frameworks, intuitive navigation structures, and performance optimizations. Each site integrates analytics tools and conversion tracking for continuous improvement.
Social Media Marketing
Our team creates platform-specific content strategies and manages daily social media operations. We focus on audience engagement, paid social advertising, and analytics-driven adjustments to maximize return on investment across major social networks.
People
David Palombo
CEO
David leads strategic direction and growth initiatives with 15+ years of digital marketing experience. He oversees operations across all business units while maintaining industry partnerships.
Dean DiPaolo
CFO
Dean manages financial operations and strategic planning. With extensive experience in financial management for tech companies, he ensures fiscal responsibility while supporting growth initiatives.
Ronnie Zelek
VP of Marketing & Strategic Projects
Ronnie directs marketing strategy and project execution. She leads cross-functional teams to deliver integrated campaigns that align with business objectives across multiple industry verticals.
Robert Rule
VP of Technology
Robert oversees technical development and digital infrastructure. He leads software engineering teams in creating scalable solutions while maintaining cutting-edge technology implementations.
Gene Apelado
Executive Chairman & Co-Founder
Gene provides strategic guidance as co-founder. With deep industry knowledge, he focuses on long-term vision and innovation while mentoring emerging leaders within the organization.
Questions
What industries does Launch That specialize in?
We focus on legal, financial, and medical sectors where we've developed deep expertise through long-term partnerships.
How does Launch That approach digital marketing differently?
We build and maintain our own digital brands rather than working with temporary clients, allowing deeper industry integration.
What makes your team qualified for digital marketing?
Our team includes certified SEO specialists, experienced developers, and industry-recognized marketers with decades of combined experience.
How do you measure campaign success?
We use analytics optimization and conversion rate tracking to demonstrate ROI through tangible business outcomes.
What workplace culture can employees expect?
We foster innovation, problem-solving, and celebration of success, evidenced by our Top Workplace recognition.
