Rethinking Insurance, One Client at a Time
A Trusted Partner for Risk Management and Insurance Solutions
Sterling Insurance Group stands as a leading independent insurance agency in Sterling Heights, Michigan. With over two decades of experience, we've established ourselves as a trusted partner for individuals and businesses in the community. Throughout our journey, we've helped countless clients navigate the intricacies of insurance, providing customized solutions to address their unique risks and financial goals.
Our Commitment to Client Success
At Sterling Insurance Group, we believe in building strong relationships with our clients. We take the time to understand their individual needs and goals, evaluating their risks and recommending appropriate insurance plans. Our team of experienced professionals works collaboratively to offer personalized guidance and support throughout the process.
Comprehensive Insurance Solutions
We offer a comprehensive portfolio of insurance solutions across personal and business segments, including:
- Personal Insurance: Protecting your individual assets and financial security through auto, home, life, and other personal coverage options.
- Business Insurance: Customizing coverage solutions for your business, including property, liability, worker's compensation, and employee benefits.
- Employee Benefits: Guiding you through the complexities of employee healthcare and retirement plans.
A Customized Approach to Risk Management
We take a unique and holistic approach to risk management, known as the Risk Path process. This process involves a thorough analysis of your risks, followed by tailored recommendations to reduce potential losses and optimize your insurance coverage. This personalized approach ensures that you are adequately protected without overspending.
Global Reach, Local Expertise
Through our partnership with the Worldwide Broker Network (WBN), we have access to a global network of insurance partners. This allows us to offer competitive coverage options and tailored solutions to clients across the United States and beyond.
Join Sterling Insurance Group Today
Contact us today to schedule a consultation and discuss your insurance needs with one of our experienced professionals. We would be delighted to partner with you and guide you on your journey to financial security and peace of mind.
Company Service and Performance
Sterling Insurance has received mixed reviews from its customers. While some reviewers had a terrible experience with the company's service, others had a very positive experience.
Issues with Cancellation and Pricing
Two reviewers had a very negative experience with the company's cancellation policy and pricing. One reviewer was charged $117 to cancel their policy despite calling within the 14-day cooling-off period, and another reviewer was quoted a higher price than their current insurance company despite being promised a group discount.
Positive Experiences with Claims and Agents
On the other hand, several reviewers had a very positive experience with the company's agents, particularly Diane Booth-Gavie. They praised her for her professionalism, knowledge, and exceptional customer service. Reviewers also appreciated her ability to find them the best rates and provide excellent attention to detail.
Common Themes
The common theme among the negative reviews was the company's poor service and pricing. The common theme among the positive reviews was the exceptional service provided by Diane Booth-Gavie and other agents at Sterling Insurance.

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