Business Details
36 Years
experience
Creative Brand Naming Experts in Berkeley
At A Hundred Monkeys, we specialize in distilling complex ideas into compelling language that earns and respects human attention. Since 1990, our Berkeley-based studio has partnered with passionate clients to craft names, brand messaging, and narratives that resonate deeply. Our philosophy centers on the belief that every word must work purposefully, whether rebranding global platforms like Miro, creating playful identities for products like Ultraderp, or developing meaningful names for innovative technologies such as Stelo.We prioritize collaboration with clients who value creativity without pretension, ensuring our work bridges artistic inspiration with practical impact. Our track record includes partnerships with industry leaders like OpenAI, Samsung, and Dexcom, where weve transformed abstract concepts into memorable brand assets. By focusing on clarity and emotional connection, we help businesses communicate their unique value through language that stands out in crowded markets.
Services
Brand Naming
Creative Writing
Rebranding Strategy
Copywriting
Brand Messaging
Product Naming
Corporate Storytelling
Trademark Screening Support
Details
- Year established: 1990
Highlights and features
- We combine 30+ years of naming expertise with a collaborative, client-first approach.
- Our process merges artistic inspiration with strategic market analysis for unique brand identities.
- Proven track record with global clients across tech, healthcare, and consumer products.
- We prioritize clarity and emotional resonance in every naming and messaging project.
- Backed by successful case studies like Miro, Ultraderp, and Stelo.
Services
Brand Naming
We develop distinctive brand names through a research-driven process that considers market positioning, linguistic nuances, and cultural relevance. Our approach ensures names are legally viable, emotionally resonant, and aligned with brand values. Clients receive comprehensive documentation explaining each name's strategic rationale.
Creative Writing
Our copywriting services craft compelling narratives that articulate brand purpose and product value. From taglines to technical explanations, we create clear, engaging content that connects with target audiences while maintaining brand consistency across all communication channels.
Rebranding Strategy
We guide organizations through name changes and brand refreshes by analyzing current brand equity, market perception, and competitive landscape. Our strategy ensures smooth transitions while preserving customer trust and business continuity during rebranding initiatives.
Product Naming
Our product naming process combines market research with creative ideation to generate names that communicate functionality while standing out in competitive categories. We provide trademark screening support and usage guidelines to ensure successful product launches.
Corporate Storytelling
We help organizations articulate their mission, values, and vision through cohesive narratives that resonate with stakeholders. Our approach ensures consistent messaging across investor materials, employee communications, and public-facing content to strengthen brand identity.
Questions
What industries do you specialize in?
We work across tech, healthcare, consumer products, and sustainability sectors, adapting our expertise to each industry's unique needs.
How long does the naming process take?
Projects typically last 4-8 weeks, including research, name development, and trademark screening support.
Can you help with international branding?
Yes, we've cleared names in the US, EU, Canada, and Germany, ensuring global brand consistency and legal compliance.
Do you offer visual identity services?
While our core focus is naming and messaging, we collaborate with design partners like Mucho for comprehensive brand identity projects.
What makes your approach unique?
We combine linguistic precision with cultural insight, creating names that are both memorable and strategically meaningful for your target audience.
