Business Details
50+ Years
experience
Your Trusted Enterprise-to-Local Marketing Partner
Founded in 1972, DAC Group has evolved from a print directory advertising agency into a global leader in full-funnel digital media and marketing solutions. With over 50 years of experience, we specialize in Enterprise-to-Local strategies that seamlessly integrate brand and performance marketing across channels. Our proprietary technologies, including IRIS and TransparenSEE, empower data-driven decision-making while our 600-strong team of award-winning professionals delivers transformative outcomes for multi-location brands. Recognized with 46 major awards in the past two years, we combine AI-driven innovation with a deep commitment to diversity, equity, and inclusion to future-proof our clients' marketing efforts. 
Services
Paid Media
SEO
Local SEO
Web Analytics
Creative Production
Programmatic Advertising
Reputation Management
Data Science
Web Development
Enterprise-to-Local Strategy
Details
- Year established: 1972
Highlights and features
- Pioneered Enterprise-to-Local marketing with 50+ years of proven expertise
- Award-winning agency with 46 major industry accolades in 2 years
- Proprietary platforms IRIS and TransparenSEE enable AI-driven optimization
- 600+ digital marketing experts across 12 global offices
- Proven track record with Fortune 500 clients in 15+ industries
What people say
Award-winning service
Proven ROI
Innovative technology
Expert team
Global expertise
Services
Enterprise-to-Local SEO
Our proprietary TransparenSEE platform optimizes local search presence across 70+ directories with centralized data management, review monitoring, and location-specific content optimization. We combine enterprise-level strategy with hyper-local execution to boost visibility for 50,000+ locations annually. Our team of 200 specialists ensures consistent NAP data while leveraging local intent signals for improved conversion rates across all customer touchpoints.
AI-Powered Paid Media
We deploy machine learning algorithms through our Motive platform to optimize $200M+ in annual ad spend across Google Ads, social media, and programmatic channels. Our approach integrates first-party data with predictive modeling to deliver 40% higher click-through rates while maintaining cost efficiency across awareness, consideration, and conversion campaigns for Fortune 500 clients.
Data Analytics
Proove Intelligence, our analytics center of excellence, transforms raw data into actionable insights using advanced attribution modeling and ROI forecasting. We consolidate data from 15+ sources into customized dashboards that track cross-channel performance metrics and provide recommendations for continuous optimization of marketing investments.
Creative Production
Our creative team delivers data-driven advertising assets and localized content optimized for each stage of the customer journey. Using AI-enhanced tools, we produce 500+ tailored ad variations monthly while maintaining brand consistency across 12 global markets through our centralized creative operations hub.
Web Development
We build conversion-focused websites and store locators that seamlessly integrate with local search platforms. Our developers implement structured data markup and mobile-first designs that improve organic visibility while creating personalized user experiences that increase engagement and drive physical store visits.
People
Norm Hagarty
CEO and Managing Partner
With 25+ years in digital marketing, Norm leads DAC Group's strategic vision, driving innovation in Enterprise-to-Local solutions while maintaining the company's founding values through technological transformation and global expansion.
Kiran Prashad
Chief Operating Officer
Kiran oversees DAC Group's global operations, ensuring seamless execution of client campaigns across 12 offices while implementing process improvements that have increased operational efficiency by 30% since 2020.
Jenna Watson
SVP of Digital Media
Jenna leads the digital media practice, managing $150M+ in client budgets while pioneering AI-integrated campaign strategies that have earned the department multiple industry awards for innovation in performance marketing.
Dan Lauer
SEO Strategist
Dan heads the SEO team, developing scalable technical solutions that have improved local search rankings by 45% for major retail clients through advanced schema implementation and content optimization frameworks.
Jeff Ying
Manager, Support Desk
Jeff manages DAC Group's client support operations, ensuring 98% SLA compliance through process automation and staff training initiatives that reduce average resolution time by 25% year-over-year.
Questions
What industries do DAC's Enterprise-to-Local solutions serve?
We specialize in retail, healthcare, hospitality, consumer electronics, financial services, and franchise operations across North America, Europe, and Asia-Pacific.
How does DAC integrate AI into digital marketing strategies?
Our IRIS platform and Guardrail technology leverage machine learning for real-time campaign optimization, content personalization, and predictive analytics across all marketing channels.
Can DAC manage local SEO for multi-location businesses?
Yes, our TransparenSEE platform provides centralized control for 50,000+ locations with automated listing updates, review monitoring, and localized content optimization.
What sets DAC apart from other digital agencies?
Our unique combination of 50-year Enterprise-to-Local heritage, proprietary AI technology, and dedicated local search experts creates unmatched scalability for global brands.
How does DAC measure campaign performance?
We use our Proove Intelligence suite for real-time analytics, tracking 200+ KPIs with customized dashboards that connect marketing efforts directly to business outcomes.
Does DAC offer creative production services?
Yes, our in-house creative team produces conversion-optimized content across all channels, from localized video campaigns to AI-enhanced search ad copy.
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