Business Details
50+ Years
experience
Your Trusted Auto Dealership in Iowa Falls, IA
Founded in 1975 by the Howard family, Dale Howard has been a trusted name in the automotive industry for over 50 years. As a third-generation family business, we prioritize community relationships and customer satisfaction. Our team of certified technicians services all GM, Chrysler, and Ford models with expertise unmatched in the region. We offer a comprehensive selection of new, used, and certified pre-owned vehicles, backed by transparent pricing and top trade values. Our service center utilizes state-of-the-art equipment and factory-trained professionals to ensure accurate diagnostics and efficient repairs. We provide free pick-up and delivery within a 30-mile radius, along with a complimentary fault finder report for all vehicles.Our commitment to excellence extends to our financing options, which include competitive rates and flexible terms tailored to individual needs. We actively support local causes, including education and healthcare initiatives, reflecting our deep roots in the Iowa Falls community. Our core values of teamwork, authenticity, and customer-first service guide every interaction. With two locations serving Iowa Falls and Waverly, we combine big-city deals with hometown care to deliver an exceptional automotive experience.
Services
New Vehicles
Used Vehicles
Vehicle Service
Parts Sales
Financing Options
Tire Sales
Lease Options
Trade-In Appraisals
Free Pick-Up/Delivery
Multi-Point Inspections
Details
- Year established: 1975
Highlights and features
- Over 50 years of experience serving Iowa Falls and surrounding communities.
- Certified technicians specializing in GM, Chrysler, and Ford models.
- Free pick-up and delivery within a 30-mile radius for service appointments.
- Transparent pricing and top trade values guaranteed.
- Third-generation family business committed to community and customer care.
What people say
Exceptional service
Knowledgeable staff
Community commitment
Transparent pricing
Free pick-up/delivery
Services
Vehicle Sales
Dale Howard offers a comprehensive selection of new, used, and certified pre-owned vehicles. Our inventory includes Chrysler, Dodge, Jeep, Ram, Chevrolet, GMC, and Ford models. Our knowledgeable team provides personalized assistance to help customers find the perfect vehicle for their lifestyle. We offer competitive pricing, flexible financing options, and trade-in appraisals to simplify the purchasing process.
Vehicle Service
Our state-of-the-art service center features factory-trained technicians and advanced diagnostic equipment. We provide oil changes, tire rotations, brake repairs, and complex diagnostics for all major vehicle brands. Our 9-point inspection ensures thorough maintenance, while free pick-up and delivery within 30 miles enhance convenience. We use genuine OEM parts to maintain vehicle performance and longevity.
Parts Sales
Our parts department offers genuine OEM components for Chevrolet, GMC, Ford, Chrysler, Dodge, Jeep, and Ram vehicles. We stock performance parts, accessories, and key fobs, with programming services available. Our specialists assist with part identification and pricing, ensuring customers receive the correct components for their vehicles. Non-OEM options are also available for budget-conscious shoppers.
Financing Options
Our finance team partners with multiple lenders to provide competitive rates and flexible terms. We offer pre-approval services, lease-to-own programs, and first-time buyer options. Our specialists work with customers to optimize credit situations and minimize down payments. We handle all state and federal paperwork, streamlining the financing process for new and used vehicle purchases.
Tire Sales
We sell major tire brands including Michelin, Goodyear, and Continental, backed by a low-price guarantee. Our alignment services use cutting-edge technology to ensure optimal tire performance. Free alignment checks and seasonal tire specials are available. Our experts assist with tire selection, installation, and maintenance to enhance vehicle safety and efficiency.
People
Steve Howard
Dealer / President
Steve Howard, son of Dale Howard, has led the dealership for over 49 years. He continues the family legacy of community involvement and automotive excellence. Steve serves on the Hansen Family Hospital Board of Trustees and spearheaded the 2014 hospital construction in Iowa Falls.
Tony Howard
Dealer Principal
Tony Howard, General Manager and Vice President, represents the third generation of family leadership. He previously served as Iowa Falls Jaycees president and actively supports local education initiatives. Tony and his wife Julianne maintain the family tradition of community engagement through school mentorship programs.
Glenda Howard
Education Advocate
Glenda Howard taught elementary school for 26 years and remains active as a mentor. She has mentored up to 16 students annually and received the Governor's Volunteer Award in 2009. Her dedication to education reflects the family's commitment to community development.
Questions
Do you offer vehicle delivery if I can't visit the dealership?
Yes, we offer home or workplace delivery for vehicle purchases, accommodating customers' schedules and locations.
What if you don't have my desired vehicle in stock?
We can locate vehicles through dealer trades, factory orders, or our Waverly location's inventory to find your ideal vehicle.
How much does an oil change cost?
Oil changes range from $40 for semi-synthetic to $70 for full-synthetic, including a 9-point inspection.
Do you buy used cars even if I'm not purchasing from you?
Yes, we purchase used vehicles regardless of whether you're buying from us, offering competitive trade-in values.
Can I schedule service appointments online?
Yes, use our online portal to schedule service appointments or call us at 641-648-4695 for assistance.
Do you offer financing for customers with bad credit?
We partner with lenders offering programs for various credit situations, including first-time buyer options and co-signer arrangements.