Business Details
27 Years
experience
Your Trusted Custom Home Builder in Northern Michigan
W.B. Builders is a full-service residential construction firm rooted in Northern Michigan since 1999. Our team brings craftsmanship, care, and community spirit to every project, specializing in custom homes, additions, and full remodels across Charlevoix, Boyne City, Walloon Lake, and Petoskey. We prioritize local partnerships, employing 20+ full-time professionals and verified subcontractors to ensure quality and consistency.Our process emphasizes transparency, detailed documentation, and client collaboration from initial design to final walkthrough. With decades of combined experience, we navigate zoning, permitting, and infrastructure challenges while maintaining a focus on durable, timeless designs. We build with integrity, treating every home as if it were our own, and foster a culture of accountability and pride in every build.
Services
General Contracting
Project Management
Budgeting & Estimating
Framing & Siding
Finished Carpentry
Custom Cabinetry Design
Property Management
Details
- Year established: 1999
Highlights and features
- Rooted in Northern Michigan since 1999 with decades of combined team experience
- Locally owned and operated with deep community ties and subcontractor partnerships
- In-house team of 20+ skilled professionals ensures consistent quality and accountability
- Transparent communication and detailed project documentation from start to finish
- Specialize in custom homes tailored to individual client needs and landscapes
Services
Custom Home Building
We design and build one-of-a-kind custom homes tailored to client visions and Northern Michigan landscapes. Our process emphasizes collaboration, durability, and timeless design, ensuring each home reflects its owner's values. With decades of experience navigating local regulations and terrain challenges, we deliver high-quality builds that stand the test of time.
Full Home Remodeling
Our team transforms existing spaces through comprehensive remodeling projects, from kitchens and bathrooms to whole-house updates. We prioritize functionality, aesthetics, and material quality while maintaining structural integrity. Clients benefit from transparent communication and minimal disruption during the renovation process.
Project Management
We oversee all aspects of residential construction projects, coordinating timelines, budgets, and subcontractors. Our licensed professionals ensure compliance with local regulations and maintain clear client communication throughout. This service guarantees accountability and alignment with project goals from planning to completion.
Custom Cabinetry Design
Our master carpenters create bespoke cabinetry and interior woodwork, including ceiling details and built-ins. Using premium materials and precision craftsmanship, we enhance homes with functional artistry. Each piece is tailored to complement the home's overall design while meeting the client's specific needs.
Property Management
We offer ongoing property care services for residential properties, including seasonal preparation, inspections, and repair coordination. Our team ensures homes remain in optimal condition year-round, providing owners with peace of mind and preserving property value through proactive maintenance.
People
William Brown
President & Owner
With over 40 years in construction, William founded W.B. Builders in 1998. He personally oversees projects, maintaining a hands-on approach to quality and client relationships while fostering a company culture rooted in trust and excellence.
Blair Brown
Vice President
Blair brings 30+ years of construction industry expertise, managing business operations and strategic partnerships. His background in contractor sales ensures efficient project execution and strong relationships with suppliers and subcontractors.
Michele Howard
Director, Finance and Office Operations
Michele oversees financial accuracy and operational efficiency with 20+ years of experience in finance and construction accounting. She ensures projects stay on budget while maintaining clear communication between teams and clients.
Jason Scheffler
Senior Project Manager
With 35+ years in construction, Jason leads complex residential builds from planning to completion. His expertise in balancing budget, schedule, and quality ensures client visions become reality without compromising on craftsmanship.
Paul Whisker
Lead Interior Master Carpenter
Paul specializes in custom woodwork and cabinetry, combining 30+ years of experience with a Michigan Builders License. His attention to detail elevates interiors, transforming client ideas into durable, beautiful spaces.
Questions
What areas do you serve?
We serve Northern Michigan communities including Charlevoix, Boyne City, Walloon Lake, Advance, Horton Bay, East Jordan, and Petoskey.
How long have you been in business?
W.B. Builders has operated in Northern Michigan since 1999, with team members collectively bringing over 200 years of construction experience.
What types of projects do you handle?
We specialize in custom home building, full remodels, additions, and property management services for residential clients.
How do you ensure project quality?
Our in-house team of 20+ professionals and verified subcontractors maintain strict quality control through transparent communication and detailed oversight at every project stage.
Can you help with financing coordination?
Yes, we work with local lenders to assist clients with financing seasonal retreats or permanent residences, navigating zoning and permitting requirements.
How do I get an estimate?
Contact us via our website form or call (231) 582-5328 to discuss your project and receive a detailed estimate tailored to your needs.
