Business Details
42 Years
experience
Your Trusted PR & Marketing Partner in Boston
Since 1984, Aigner Prensky Marketing has been a trusted boutique public relations and marketing agency based in Boston. Founded by Anne-Marie Aigner, a former broadcast journalist with 15 years of media experience, our agency specializes in transforming client goals into impactful narratives through public relations, strategic events, and digital marketing. Our team leverages deep industry expertise across retail, real estate, hospitality, healthcare, and travel sectors to deliver measurable results. We prioritize personalized service, combining proactive media outreach with tailored brand strategies to ensure credibility and success.With a collaborative approach led by principals Anne-Marie and Janet Prensky, we focus on creating newsworthy stories, managing end-to-end event logistics, and crafting targeted social media campaigns. Our commitment to client-centric solutions extends to community relations programs and flexible DIY PR options, ensuring accessibility without compromising quality. Over decades, we have built lasting relationships with media professionals, enabling us to secure third-party endorsements that drive client visibility and growth.
Services
Brand Strategy
Public Relations
Special Events
Digital Marketing
Partnerships
Public Affairs Campaign
Social Media Audit
Event Production
Community Relations
DIY PR Options
Details
- Year established: 1984
Highlights and features
- We offer over 35 years of experience in public relations and marketing.
- Our team includes former broadcast journalists with media industry expertise.
- We provide tailored strategies for retail, real estate, healthcare, and hospitality industries.
- We handle end-to-end event planning from concept to execution.
- We specialize in creating impactful public affairs campaigns.
Services
Public Relations
Our public relations services leverage journalistic expertise to craft compelling narratives and secure media coverage. We develop strategic messaging that aligns with client goals while maintaining credibility with press contacts. Our proactive outreach ensures consistent third-party validation through earned media placements.
Special Events
From intimate corporate gatherings to large-scale public events, we manage end-to-end production. Our team handles concept development, logistics coordination, and execution to create impactful brand experiences that generate media attention and audience engagement.
Digital Marketing
We create targeted social media strategies that complement traditional PR efforts. Our services include platform-specific content development, account management, and real-time monitoring to maintain brand presence and engage with online audiences effectively.
Brand Strategy
We help define brand positioning through comprehensive strategy sessions. Our approach ensures consistent messaging across all channels while aligning brand identity with market demands and target audience expectations for long-term recognition.
Public Affairs Campaign
We design and execute public affairs initiatives that combine media relations with strategic partnerships. Our campaigns focus on policy advocacy, community engagement, and stakeholder communication to build public support for organizational objectives.
People
Anne-Marie Aigner
Founder
With 15 years as a broadcast journalist, Anne-Marie founded Aigner/Prensky in 1984 to apply investigative skills to marketing. She develops client strategies and oversees event staff, driving media relations expertise.
Janet Prensky
Principal
Janet Prensky co-leads the agency, focusing on public relations operations. Her organizational expertise ensures strategic implementation, managing PR staff and maintaining client relationships built on decades of industry experience.
Questions
What services does Aigner/Prensky offer?
We provide public relations, brand strategy, event production, social media marketing, community relations, and public affairs campaigns tailored to client needs.
How long has the agency been operating?
Aigner/Prensky Marketing Group has delivered PR and marketing solutions since 1984, with founders bringing decades of broadcast journalism experience.
Which industries do you specialize in?
We work extensively in retail, real estate, hospitality, healthcare, and travel industries, applying sector-specific strategies for optimal results.
Do you offer self-service PR options?
Yes, our DIY PR packages range from $250 to $850, providing scalable support for press release editing, media list creation, and outreach execution.
Can you manage complete event planning?
We handle all aspects of event strategy and production, from initial planning to logistics execution for corporate events and large-scale public openings.
