Business Details
34 Years
experience
Luxury Public Relations Services for Hotels & Resorts
Victoria King Public Relations is a boutique agency specializing in public relations for luxury hospitality and travel clients. With over 35 years of combined leadership experience, we represent top-tier resorts, hotels, and spas globally, offering personalized campaigns that integrate seamlessly with in-house marketing teams. Our approach emphasizes strategic media planning, brand narrative development, and cultivating strong relationships with consumer and trade media outlets.We focus on translating PR efforts into measurable sales outcomes through targeted exposure and industry-specific expertise. Our team's deep understanding of luxury travel trends and media preferences enables us to deliver quality results in competitive marketplaces.
Services
Strategic Positioning
Media Relations
Consulting Services
Brand Narrative Development
Pre-Opening Campaigns
Public Relations Audits
Details
- Year established: 1992
Highlights and features
- We offer 35+ years of luxury hospitality PR expertise from our leadership team
- Our personalized campaigns integrate directly with in-house marketing teams
- We maintain exclusive media contacts across luxury travel publications globally
- Boutique agency structure enables flexible, hands-on client service
- Proven track record in property repositioning and pre-opening launches
Services
Strategic Positioning
We develop tailored positioning strategies for luxury properties through comprehensive market analysis and competitive benchmarking. Our approach identifies unique selling propositions and creates compelling brand narratives that resonate with target audiences. This service helps establish properties as market leaders while aligning with broader business objectives.
Media Relations
Our media relations specialists cultivate relationships with key journalists and influencers in luxury travel sectors. We create targeted outreach campaigns that secure editorial coverage in top-tier publications. The service includes press release distribution, media pitch development, and strategic storytelling to enhance brand visibility and credibility.
Consulting Services
We provide expert guidance for property pre-opening and repositioning initiatives through project-based consulting. Our services include operational audits, marketing material development, and strategic media planning. Clients receive customized recommendations from seasoned professionals with decades of luxury hospitality experience to ensure successful market entry or rebranding.
Brand Narrative Development
Our team crafts compelling brand stories that highlight unique property attributes and guest experiences. Through in-depth discovery sessions, we identify core brand values and create cohesive messaging frameworks. This service ensures consistent communication across all marketing channels while resonating with luxury travelers and industry professionals.
Public Relations Audits
We conduct comprehensive evaluations of existing PR strategies and identify opportunities for improvement. The audit includes media coverage analysis, competitor benchmarking, and messaging effectiveness assessments. Clients receive actionable recommendations to optimize their PR efforts and achieve better market penetration in competitive luxury segments.
People
Victoria H. King
President
Founded VKPR in 1992 with 35+ years in luxury hospitality PR. Former director at Bel-Air Hotel and Biltmore LA. Expert in global luxury resort positioning with extensive media contacts and strategic campaign development experience.
Carol Ann Kelley-Elwell
Vice President
Joined VKPR in 2010 with 20+ years in luxury hospitality from Four Seasons and Hotel Bel-Air. Specializes in strategic PR for high-end properties. Brings deep industry knowledge and media relationships from extensive sales and marketing experience.
Erin McGuiness
Account Director
Joined VKPR in 2020 with background in lifestyle PR and corporate marketing. Experienced in wine ambassadorship and event planning. Focuses on luxury travel client representation with strategic communications expertise from Georgia Southern University.
Julia Kent
Senior Account Executive
Joined VKPR in 2023 with 4+ years at DKC hospitality team. Specializes in media relations for travel and lifestyle clients. Graduated from Azusa Pacific University with public relations degree. Focuses on emerging market trends and media outreach.
Kayla Riley
Senior Account Executive
Joined VKPR in 2023 with agency experience in lifestyle and wellness sectors. Graduated from Fashion Institute of Technology with advertising degree. Focuses on strategic communications and media relations for luxury hospitality clients.
Questions
What types of clients do you specialize in?
We specialize in luxury hotels, resorts, spas, and travel properties globally. Our expertise includes positioning new developments and re-launching established properties in premium market segments.
How long has your agency been in operation?
Victoria King Public Relations has been serving luxury hospitality clients since 1992, with our leadership team maintaining over 35 years of combined industry experience.
What sets your PR services apart?
Our boutique approach combines personalized service with deep media relationships and strategic positioning expertise. We focus on measurable business outcomes through targeted PR campaigns tailored to luxury market dynamics.
Do you offer consulting services for new properties?
Yes, we provide strategic consulting for pre-opening properties including brand positioning, media planning, and operational audits. Services are available on a project basis with our senior executives.
How do you measure PR success for clients?
We track media coverage quality and quantity, brand sentiment analysis, and most importantly, how PR efforts translate to sales performance and market positioning improvements.
