Business Details
14 Years
experience
Elite Basketball Shooting Training in Lawrenceville, GA
Swish Atlanta was founded to revolutionize basketball shooting techniques by dispelling outdated myths and implementing modern, effective methods. Our programs focus on mastering shooting mechanics through the Pro Shot System, which has been proven to dramatically improve accuracy and game performance. With over a decade of experience, we've trained thousands of athletes, from beginners to collegiate players, emphasizing proper alignment, rhythm, and quickness. Our team of certified coaches combines technical expertise with personalized instruction to address individual needs. We prioritize skill development over competition, ensuring players build confidence and competence.Our affordable, year-round programs serve Forsyth and Gwinnett counties, offering small-group training, travel teams, and specialized clinics. We measure success through measurable improvements in players' shooting percentages and game readiness. Our partnerships with Pro Shot System and local facilities ensure access to industry-leading methodologies. Testimonials from parents and coaches validate our impact on transforming players' abilities. We maintain transparency in our teaching methods and pricing, fostering trust within the community. Our commitment to continuous improvement drives us to refine our techniques based on player feedback and performance data.
Services
Pro Shot Shooting
Swish Girls Basketball
Travel Team Training
Video Analysis
Fundraising Programs
Details
- Year established: 2012
Highlights and features
- We use the Pro Shot System developed by NBA shooting experts
- Our coaches have trained players who now compete at collegiate levels
- Affordable pricing with programs starting at $50 per clinic
- Proven results with measurable shooting accuracy improvements in 6-week sessions
- Founder Bill Formella has 10+ years of local youth basketball development experience
What people say
Improved free-throw accuracy
College-level techniques
Confidence boost
Measurable progress
Expert coaching
Services
Pro Shot Shooting
Our Pro Shot Shooting program teaches NBA-proven techniques for players of all skill levels. We focus on proper shooting mechanics, body alignment, and quick release methods. Participants develop muscle memory through repetitive drills used by professional athletes, improving accuracy and game performance within 6-8 weeks.
Swish Girls Basketball
This structured program develops complete basketball skills for girls aged 6-15. We combine shooting training with ball handling, defensive positioning, and game strategy. Sessions include small-sided games and decision-making drills that translate directly to competitive play, with options for recreational and travel team preparation.
Travel Team Training
Our travel team programs emphasize advanced skill development and game strategy. Players receive position-specific training, team chemistry building, and competitive play preparation. The curriculum focuses on offensive skills, decision-making under pressure, and creating scoring opportunities in game situations.
Video Analysis
This service provides detailed biomechanical analysis of shooting form using high-speed video recording. Coaches identify technical flaws and create personalized correction plans focusing on alignment, release angle, and follow-through mechanics. Sessions include immediate feedback and corrective drills for rapid improvement.
Fundraising Programs
We offer two structured fundraising options for schools and organizations. These programs provide financial support for basketball development initiatives while helping groups meet their funding goals. Our solutions include event-based fundraising and sponsorship partnership opportunities for local teams.
People
Bill Formella
Founder
Certified Pro Shot System coach with 10+ years developing youth basketball talent in Georgia. Former rec league coach who transitioned to specialized skill training after seeing dramatic improvements in players' shooting accuracy through proper mechanics.
Questions
What age groups do your programs serve?
We offer programs for players aged 6-15, with specialized curricula for different skill levels and developmental stages.
Do you guarantee shooting improvement?
Our Pro Shot System has consistently delivered measurable improvements in shooting accuracy within 6-8 weeks of training.
Are private lessons available?
Yes, we offer private and small group training sessions for players seeking personalized instruction and focused skill development.
How do you differ from other basketball camps?
We specialize in shooting mechanics using NBA-proven techniques, with a 3:1 player-to-coach ratio ensuring personalized attention.
What locations do you operate in?
We conduct programs at Gwinnett Hall Baptist Church, Fowler Park Recreation Center, and Old Atlanta Park Recreation Center.
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