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Business Details
27 Years
experience
Trusted Senior Living Placement Services in Southeast Florida
Placement Counselors was founded in 1999 with a mission to provide free, personalized senior living placement services across Southeast Florida. Our team of experienced professionals, including a certified Geriatric Specialist, works directly with families to identify and recommend appropriate assisted living facilities, nursing homes, and dementia care units based on individual needs. We maintain relationships with over 500 licensed facilities in Miami-Dade, Broward, and Palm Beach counties, ensuring clients have access to diverse housing options. Our counselors specialize in specific geographic areas, offering localized expertise to streamline the decision-making process. We conduct firsthand evaluations of all represented facilities, prioritizing quality care and transparency throughout the placement journey.

Our commitment to ethical practices and client-centered service has supported over 25,000 families since our inception. We differentiate ourselves through direct facility assessments, personalized recommendations, and ongoing support throughout the placement process. Our team's healthcare background and partnerships with medical professionals ensure informed guidance for complex senior care decisions. We operate as an independent marketing company while maintaining strict focus on client needs rather than facility incentives. Our services extend beyond simple referrals, including accompaniment during facility visits and comprehensive needs assessments conducted by geriatric specialists.
Services
Assisted Living Placement Nursing Home Placement Dementia Care Placement Independent Living Placement Adult Family Care Placement
Details
  • Year established: 1999
Highlights and features
  • We offer over 25 years of experience in senior placement services
  • Our team includes a certified Geriatric Specialist with healthcare administration expertise
  • We represent over 500 licensed facilities across three Florida counties
  • Counselors specialize in specific geographic areas for localized knowledge
  • We provide free placement services with no charge to clients
Services
Assisted Living Placement
We help families find appropriate assisted living facilities that provide housing, meals, and personal care assistance. Our counselors evaluate individual needs including medical requirements and budget constraints. We represent over 500 licensed facilities across Southeast Florida with varying levels of care.
Dementia Care Placement
Specialized placement services for individuals requiring Alzheimer's and dementia care units. We identify facilities with trained staff and appropriate security measures. Our counselors consider disease progression and required supervision levels when making recommendations.
Nursing Home Placement
We connect families with nursing homes offering 24/7 medical care and rehabilitation services. Our database includes facilities providing physical, occupational, and speech therapy. We assess client needs for specialized medical equipment and professional nursing care.
Private Geriatric Consultation
Two-hour private sessions with a certified Geriatric Specialist to explore senior living options. The consultation includes personalized guidance for decision-making about care levels and facility selection. Available via virtual sessions from any location.
Adult Family Care Placement
Placement services for family-style care homes accommodating up to five residents. We match clients with licensed homes offering personalized attention and home-like environments. Our counselors evaluate caregiver qualifications and resident compatibility factors.
People
Humberto Fortuna
Owner & Geriatric Specialist
MA, MS Geriatric Specialist with 25+ years in senior care. Former nursing home administrator and social service director. Developed Placement Counselors Corporation in 1999 to provide ethical senior placement services across Southeast Florida.
Robin Rouah
Partner & Counselor
Social Sciences graduate with 20+ years in senior placement services. Joined Placement Counselors in 2004, became minority partner. Specializes in family counseling and facility evaluations with compassionate, detail-oriented approach to senior care solutions.
Questions
How does your placement service work?
We conduct personalized assessments of medical, financial, and geographic needs, then recommend appropriate facilities from our network of 500+ licensed options. Our counselors accompany families during facility visits and provide ongoing support.
Is there a cost for your services?
Our placement services are completely free to clients. We receive compensation from facilities only after successful placements, ensuring unbiased recommendations throughout the process.
What areas do you serve?
We specialize in senior living placements across Southeast Florida, including Miami-Dade, Broward, and Palm Beach counties, with counselors specializing in specific geographic sub-regions within these areas.
What qualifications do your counselors have?
Our team includes certified Geriatric Specialists and healthcare professionals with extensive experience in senior care. All counselors receive ongoing training about facility standards, care requirements, and placement best practices.
How long does the placement process take?
Most placements complete within 1-2 weeks after initial consultation. We prioritize urgent cases and maintain relationships with facilities that can accommodate immediate move-in requirements when necessary.
What types of facilities do you represent?
We work with independent living communities, assisted living facilities, nursing homes, adult family care homes, and specialized dementia care units. All represented facilities maintain Florida state licensing and certification requirements.