Business Details
26 Years
experience
Outdoor Brand Communications Experts
Verde Brand Communications has established itself as a leading public relations and brand communications agency specializing in outdoor and active lifestyle markets. Founded nearly 25 years ago, we are a women-founded, woman-led agency with offices in Durango, Colorado, and team members across the United States. Our approach combines deep industry expertise with modern digital tools to deliver high-impact, integrated strategies for passion-driven brands. We pride ourselves on our ability to meet each challenge with a custom approach that maximizes both budget and outcomes. Our team's extensive experience, with an average tenure of over 15 years at the director level, ensures continuity and deep client relationships.We serve clients globally while maintaining a close-knit, agile team structure that prioritizes strategic thinking and authentic storytelling. Our work spans PR, earned media, influencer partnerships, social media management, and comprehensive digital marketing strategies. We are deeply embedded in the outdoor industry, with clients in cycling, snowsports, overlanding, and other adventure-focused markets. Our commitment to diversity, equity, and inclusion in the outdoors drives both our internal culture and external partnerships. Through memberships in organizations like The Conservation Alliance and the American Alpine Club, we actively support environmental preservation and equitable access to outdoor spaces.
Services
PR & Earned Media
Social Media Management
Influencer Partnerships
eCommerce Strategy
Content & SEO
Details
- Year established: 2000
Highlights and features
- We offer 25 years of specialized expertise in outdoor and active lifestyle markets.
- Our team includes journalists and content creators with deep industry connections.
- We implement integrated, omni-channel marketing strategies tailored to brand goals.
- Our women-led agency maintains global reach with local market knowledge.
- We guarantee authentic storytelling through verified influencer and media partnerships.
Services
PR & Earned Media
Our PR services leverage deep media connections to secure earned media coverage across traditional and digital platforms. We craft compelling narratives that resonate with outdoor enthusiasts and industry professionals. Our team specializes in product launches, brand awareness campaigns, and crisis communications for clients in adventure sports and lifestyle markets.
Social Media Management
We develop strategic social media campaigns that engage target audiences across organic and paid platforms. Our approach combines content creation, community management, and analytics to build brand loyalty. We focus on authentic storytelling that aligns with outdoor brands' values and audience interests.
Influencer Partnerships
Our influencer programs connect brands with authentic voices in the outdoor community. We manage UGC creation, paid partnerships, and organic collaborations that drive engagement. Our network includes micro-influencers and industry veterans across adventure sports and lifestyle categories.
eCommerce Strategy
We develop comprehensive digital commerce strategies that integrate with PR efforts. Our services include website optimization, affiliate program management, and direct-to-consumer marketing. We help outdoor brands enhance their online presence and drive measurable sales growth.
Content & SEO
Our content team creates strategic assets that improve search visibility and audience engagement. We develop SEO-optimized content, brand storytelling materials, and technical resources tailored to outdoor markets. Our approach ensures consistent messaging across all digital platforms.
People
Julie
Founder & CEO
With over 25 years in outdoor PR, Julie established Verde as a women-led agency focused on authentic storytelling. She guides strategic direction while maintaining deep industry connections.
Dave
Managing Director
Dave brings extensive media relations experience, specializing in snowsports and cycling markets. He oversees client strategy and agency operations across multiple locations.
Lauren
Director of Digital
Lauren leads digital marketing initiatives with expertise in social media strategy and influencer partnerships. She develops integrated campaigns for emerging and established outdoor brands.
Jenna
Senior Account Director
Jenna manages key client relationships with focus on brand communications in the adventure travel sector. She combines creative strategy with measurable PR outcomes.
Kevin
Creative Director
Kevin oversees content creation and visual storytelling. His team produces strategic assets that align with brand values and market trends in outdoor lifestyle markets.
Questions
What industries does Verde specialize in?
We specialize in outdoor and active lifestyle markets including cycling, snowsports, overlanding, fitness, and adventure travel. Our expertise extends to related sectors like craft beer and wellness.
How does Verde approach influencer marketing?
We focus on authentic partnerships with creators who align with brand values. Our programs include UGC creation, paid collaborations, and organic content strategies tailored to outdoor audiences.
Can Verde help with global brand campaigns?
Yes, while based in Colorado, we execute campaigns with global reach. Our team has experience managing international media relations and digital marketing initiatives across multiple markets.
What makes Verde different from other PR agencies?
Our team combines journalism experience with digital marketing expertise. As outdoor enthusiasts ourselves, we offer authentic industry connections and strategic storytelling that drives measurable results.
How does Verde measure campaign success?
We use a combination of media impressions, engagement metrics, and sales impact analysis. Our reports focus on both qualitative brand awareness growth and quantitative business outcomes for clients.
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