Business Details
50+ Years
experience
Your Trusted Source for Agricultural Equipment in Missouri
At Lauf Equipment, we take pride in being a family-owned and operated business that has served Missouri farmers and agricultural professionals for 83 years. Since our founding in 1942, we have maintained a commitment to providing top-quality equipment, exceptional customer service, and personalized support that meets the evolving needs of our clients. As the only Five-Star Dealership in Missouri according to Massey Ferguson's Dealership Excellence Program, we combine decades of industry experience with manufacturer-certified expertise to deliver reliable solutions. Our team of skilled technicians, parts specialists, and sales professionals works tirelessly to ensure every customer receives the attention and support they deserve.From equipment sales and maintenance to community initiatives like our #StrongLikeKeaton campaign, we strive to be more than just a dealershipwe aim to be a trusted partner in every sense. With generations of family leadership and a workforce that includes multi-year technicians and agricultural experts, we continue building on our legacy of integrity, innovation, and unwavering dedication to customer satisfaction.
Services
Agricultural Equipment Sales
Equipment Repair Services
Parts Supply
Equipment Financing
Community Support Programs
Details
- Year established: 1942
Highlights and features
- We are Missouri's only Five-Star Dealership according to Massey Ferguson's program
- Family-owned business with 83 years of agricultural equipment expertise
- Offer personalized equipment solutions and on-site service support
- Community-focused with initiatives like #StrongLikeKeaton
- Experienced technicians with decades of combined industry knowledge
Associations and certifications
- Massey Ferguson Dealership Excellence Program
What people say
Great customer service
Very knowledgeable
Lifetime customer
Prompt and helpful
Above and beyond
Services
Agricultural Equipment Sales
We offer comprehensive sales of new agricultural equipment from trusted brands like Massey Ferguson and Exmark. Our inventory includes tractors, mowers, and specialized farming machinery tailored to modern agricultural needs. With expert guidance from our sales team, customers receive equipment recommendations that match their specific operational requirements.
Equipment Repair Services
Our certified technicians provide expert repair and maintenance services for agricultural equipment. From routine servicing to complex diagnostics, we utilize specialized tools and manufacturer-approved techniques to ensure optimal equipment performance. Field service options are available for urgent repairs to minimize equipment downtime.
Parts Supply
We maintain a comprehensive inventory of genuine replacement parts for all major equipment brands we sell. Our parts department offers same-day availability for common components and efficient ordering systems for specialized parts. Technicians work directly with customers to identify exact part requirements and ensure proper installation.
Community Support Programs
Through initiatives like our #StrongLikeKeaton campaign, we actively support local families facing medical challenges. Our community programs extend beyond equipment sales to create meaningful connections with the agricultural community. These efforts reflect our core values of compassion and neighborly support.
Equipment Financing
We offer flexible financing options to help customers acquire necessary equipment while managing budgets effectively. Our financing programs include competitive rates and customized payment schedules tailored to agricultural business cycles. Financial specialists work with customers to find solutions that align with their operational needs.
People
Zack Lauf
Leadership Role
Zack leads Lauf Equipment while continuing the legacy of founder Alec Lauf. With lifelong immersion in agricultural equipment operations, he emphasizes customer relationships and community values.
Tom Lauf
Part-Owner
As part-owner and grandson of founder Alex Lauf, Tom brings decades of experience across service, sales, and parts departments. He prioritizes teamwork and Mizzou football fandom while maintaining industry expertise.
Jim Lauf
Part-Owner
Jim, son of Harold Lauf, has worked at the company since 1979. He oversees technician operations and service department functions while drawing on his background in livestock farming.
Jason Hammann
Salesman
Jason, grandson of Martin Hammann, transitioned from shop work to sales in 2015. He handles equipment delivery and pickup while representing the fourth generation of family involvement.
Doug Schmid
Service Technician
Doug has worked as a technician since 2011 after earning his AAS degree. Specializing in large diesel engines, he combines technical expertise with outdoor recreation interests.
Questions
What brands does Lauf Equipment sell?
We sell Massey Ferguson, Exmark, Hesston, Danuser, Echo, AGCO, Bush Hog, Kuhn, Sunflower, Gehl, Gardner Welding, and other agricultural equipment brands.
How long has Lauf Equipment been in business?
We've been serving Missouri farmers since 1942, celebrating 83 years of operation in 2025.
What community initiatives does Lauf Equipment support?
We actively support local causes through programs like #StrongLikeKeaton, which helps families facing medical challenges through community fundraising efforts.
Do you service equipment purchased elsewhere?
Yes, our technicians will service equipment regardless of purchase origin, as demonstrated by our repair of non-Lauff-purchased mowers.
What service areas do you cover?
We primarily serve Missouri farmers and landowners, with field service technicians available for equipment repairs across the state.
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