Oyl + Water

Building Brands that Make a Difference

Rachel Roberts Mattox is a seasoned brand developer, go-to-market strategist, and marketing expert with over two decades of experience in the beauty, health, and wellness industries. She has helped countless brands achieve success, from pre-revenue startups to established players.

A Data-Driven Approach to Brand Building

Rachel's approach is rooted in understanding the core essence of a brand and identifying its greatest opportunities for differentiation. Her proprietary 8-Point Framework guides her process, addressing crucial questions such as:

• Why does your brand exist?
• Who is your ideal customer?
• How will you stand out from the competition?
• Where will you thrive in the market?

From Strategy to Implementation

Beyond developing strategic plans, Rachel also brings them to life. Her vast network of vetted designers, developers, agencies, consultants, and AI-powered resources allows her to curate the right team for each project.

Areas of Expertise

Rachel offers a comprehensive suite of services, including:

• Brand Development: Formulation development, brand strategy, brand positioning, and storytelling architecture.
• Go-to-Market Strategy: Product and market analysis, pricing strategy, distribution planning, and marketing campaign development.
• Brand & Marketing Advisory: Strategic guidance on building a strong brand, fostering customer loyalty, and achieving sustainable growth.

Driven by Purpose

Rachel is passionate about helping brands make a positive impact on the world. Her commitment to safety and social responsibility is woven into every stage of the brand development process.

Experience and Clients

Rachel has worked with renowned brands such as Beauty Heroes, Bluemercury, Credo, Goop, Moda Operandi, and many others. Her expertise and impactful work have been recognized by industry leaders and earned her recognition as a trusted advisor in the beauty and wellness space.