We're dedicated to fresh, people, and place.
The B.T.C. is a charming, small-town grocery store in Water Valley, Mississippi, offering local, seasonal produce and unique curated items. Founded by Alexe van Beuren in 2010, The B.T.C. has become a cherished hub for locals and travelers alike.
A Labor of Love
More than just a grocery store, The B.T.C. is a labor of love, celebrating the rich history and vibrant community of Water Valley. Alexe, inspired by the historic brick building her husband renovated, envisioned a space that blended local goods, fresh finds, and a warm gathering place.
Freshness & Quality
The B.T.C. sources its products from local farmers and producers, ensuring fresh and flavorful ingredients. You'll find seasonal fruits and vegetables, just-picked herbs, and unique treats like freshly roasted coffee beans and handmade pastries.
Discover Local Delicacies
Beyond groceries, The B.T.C. offers mouthwatering lunch counter delights, like delicious burgers, classic po'boys, and seasonal soups and salads. Their famous chicken salad and pimento cheese are local favorites.
A Place to Connect
The welcoming atmosphere and historic setting make The B.T.C. more than just a store. It's a gathering place where locals can connect over a cup of coffee, browse unique finds in the Antiques & Junk area, or enjoy a leisurely lunch on the spacious patio.
Quality Products & Services
The B.T.C. is committed to providing quality products and exceptional service. They offer:
- Fresh & Local Produce: Delicious fruits and vegetables, meticulously selected from nearby farms.
- Curated Groceries: Unique finds from small-batch producers.
- Gourmet Food Items: Delicious prepared foods, homemade treats, and fresh-roasted coffee beans.
- Friendly Service: Knowledgeable staff ready to assist you with a smile.

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