Business Details
27 Years
experience
Custom Web Design & Digital Solutions for Modern Businesses
Since 1999, Net Theory has been at the forefront of crafting digital platforms that empower businesses to connect with their audiences. Our user-focused approach combines creative design, technical expertise, and strategic thinking to deliver custom web and mobile solutions tailored to each client's unique needs. With offices in New York City and Quito, we prioritize open communication and lasting relationships, ensuring our clients receive dedicated attention from our most qualified developers, designers, and project managers.Our expertise spans e-commerce, SEO, and content management systems, serving diverse industries including food and beverage, education, and luxury. We measure success through measurable outcomes like the 75% annual sales growth achieved for Caviar Russe, demonstrating our commitment to innovation and client satisfaction.
Services
Custom eCommerce Solutions
Dynamic Website Design
Mobile App Development
Search Engine Optimization
Frontend Development
Information Architecture
Graphic Design
UI/UX Design
Content Management Systems
Hosting & Maintenance
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of expertise in custom web and mobile app development.
- Our user-focused approach ensures solutions tailored to specific business needs.
- Dedicated experts handle every project from concept to launch.
- Proactive communication guarantees transparency throughout the development process.
- Proven e-commerce results with clients like Caviar Russe achieving 75% annual sales growth.
Services
Custom eCommerce Solutions
Net Theory builds tailored e-commerce platforms that balance user experience with business goals. Our solutions integrate payment processing, fulfillment partners, and analytics to drive sales growth. Clients like Ilegal Mezcal and Caviar Russe have achieved legal direct-to-consumer sales and 75% annual revenue increases through our strategic implementations.
Search Engine Optimization
Our SEO approach combines technical analysis, content optimization, and performance monitoring to improve organic visibility. We deliver monthly reports tracking keyword rankings, traffic sources, and conversion metrics while implementing sustainable strategies that adapt to evolving search algorithms and industry trends.
Frontend Development
We create fast, responsive frontends using modern frameworks and best practices. Our code prioritizes performance, accessibility, and maintainability while ensuring seamless integration with backend systems and third-party platforms across all devices and browsers.
UI/UX Design
Our design process focuses on intuitive interfaces, ADA compliance, and consistent interaction patterns. We develop user-centered wireframes and prototypes that align with brand identity while optimizing conversion paths and content discoverability across digital platforms.
Content Management Systems
We build robust, user-friendly backend systems that empower clients to manage digital content independently. Our custom CMS integrations connect with marketing tools, analytics platforms, and e-commerce functionality to streamline content workflows and business operations.
People
Jude Huang
CEO
Jude Huang leads Net Theory's strategic vision, leveraging 25+ years of experience in digital innovation to guide the agency's growth and client-focused approach since its founding in 1999.
Ray Malo
Managing Director
Ray Malo oversees daily operations, ensuring technical excellence and client satisfaction through rigorous quality control and fostering collaborative relationships between development teams and clients across all projects.
Questions
What industries does Net Theory specialize in?
We serve diverse sectors including food and beverage, education, media, wellness, and luxury, tailoring digital solutions to each industry's unique requirements while maintaining cross-sector technical expertise.
How does Net Theory approach e-commerce development?
Our e-commerce strategy combines user experience design with business functionality, integrating payment processors, fulfillment partners, and analytics to create scalable platforms that drive measurable sales growth.
What sets your SEO services apart?
We focus on sustainable, data-driven SEO strategies with monthly performance reporting, balancing technical optimization with content strategy to achieve long-term visibility improvements rather than short-term gimmicks.
How are development teams structured for client projects?
Each project receives dedicated experts in web development, design, and project management, ensuring direct access to senior team members and maintaining clear communication channels throughout the development lifecycle.
Do you handle website maintenance after launch?
Yes, our hosting and maintenance services include proactive bug fixes, security updates, and performance monitoring to ensure continuous operation of your digital platforms 24/7/365.
